(Photo | by yogesh more from Pixabay)
Visual content is a driving factor in consumer buying decisions. Conveying feelings with immersive video and beautiful imagery engages consumers on an emotional level, allowing you to make a memorable connection.
The use of video and imagery helps increase consumer engagement in your product or service, can help with SEO (Search Engine Optimization), and promotes brand recognition.
If you’re invested in your overall marketing strategy and looking to grow your business, here are a few things to consider.
Engage Consumers with Video
Using video on social media, on your website, or even in your email marketing can help build your brand identity and grow consumer trust. Studies show that more time is spent on websites with video, and videos can significantly increase conversion rates.
Short informational videos, for example, are easier to digest and provide consumers a way to understand your product, service, or business better. Consider creating videos to:
- Introduce your team to prospective or current clients to humanize your organization
- Provide an overview of a product or service to foster a better understanding of what your company provides
- Use a virtual walkthrough video to provide immersive engagement opportunities
To top it off, if you provide the ability for viewers to share your video content, you allow others to help promote your business by sharing on social media. Who doesn’t like a little free advertising?
Video also helps increase SEO ranking and can help drive traffic to your website when loaded to video services like YouTube or on social media.
Search engines like Google not only look for relevant content, but they also care about variation in content type as well. Video mixed with text content allows search engines to see a nice variety and boosts ranking. And, using platforms like YouTube or social media affords you an opportunity to use video to drive traffic to your website and increase your overall traffic.
Imagery Grabs Attention
We’ve all heard the old saying “a picture is worth a thousand words” and, even with all the vehicles to consume content that are available today, this phrase still rings true. Studies have shown content with imagery is viewed more often and grabs attention.
Consider this, if you were using an online recipe to try a new meal, would you be drawn to an online article with images of the ingredients or just step-by-step instructions with no imagery?
Since most of the information humans process on a daily basis is visual, using impactful imagery is an easy way to
- Increase brand recognition
- Create atmosphere and inspire emotional responses
- Support SEO (Search Engine Optimization) efforts
Branded imagery helps consumers create associations between your company and the image content. For example, an image of a residential home with the home builder’s logo on the image will help the viewer associate the beautiful property with that specific company.
Images also play an important role in SEO work and should be a critical component to your company’s website. Here are a few easy steps you can take to have your website images support your SEO efforts:
- Alt text and captions built into image files on your website help search engines locate images relevant to user searches
- Properly formatted images support positive page load speeds improving user experience
- Well thought our background images create help create an atmosphere and give website visitors a feeling they then associate with your brand
Using videos and images to engage with your audience is just one of many ways strategic digital marketing can help a business be found online and become a contender in their industry. At Cight Solutions, we breed contenders because we pay attention to each component of digital marketing. If you want to be a contender, we’re here when you’re ready.