Point of purchase displays, also known primarily as POP displays, have become incredibly common and you can see them at almost any supermarket or local store. A point of purchase display is simply a unique display that is set up at the point of purchase, and is designed to promote a particular product. These are also known as point of sale displays. When you are about to leave a supermarket and are waiting at the counter to make your payment, you might notice a large display promoting a particular product. It will also be placed conveniently for you to pick up and put in your cart. That’s a point of sale display! So, should you rent one for your product? Here are five major benefits that you get.
- It’s Eye-Catching
When it comes to selling a product, attention is key. You need to make sure that your product packaging is such that it attracts an average customer. When you rent a point of purchase display and set it up, you are definitely going to get the attention you deserve. If you want to catch the customer’s eye, there’s no better way to do it than to put up a point of sale display. They are pretty large and can be set up according to your needs.
- Complement the Packaging
Numerous marketing studies have shown that POP displays can be used to complement the packaging. A point of sale display makes your product stand out and it allows you to attract quite a bit of attention to it. Make sure that there is a holistic comparison between the kind of packaging that you use as well as the point of purchase display that you set up. One should complement the other, and you can add more product information on the display to let people know about what you are selling.
- Location of the Product
When companies vie for shelf space, the one thing they want is to keep their product as close as they can to the customer. With a point of sale display, you can keep the product in the one location where a customer is likely to spend a vast majority of their time. Many regard it as the best location for your product. You can decide whether you want to keep the product in the middle, or at the bottom. You can also take up an entire shelf!
- Cost Effective
The cost of a point of sale display is higher than the shelf space available in your local supermarket. However, if the packaging is strategic and you have planned well, you will notice a higher number of sales, and that’s going to make the investment pan out just fine for your company.
- Take Advantage of Impulse Buyers
Impulse buying has been around for a long while, and you will do well to take advantage of their impulses. By setting up a point of sale display, you will be able to target them directly.
