Five things to keep in mind when building a data analytics company


A popular saying says that God is trustworthy and all other people bring data. However, it can be difficult to acquire, clean up and harness the power of data. These are the things you need to remember when building a data analytics startup.

The power of data will be unavoidable in 2022. The importance of data is evident in the success stories of the most important organizations around the globe.

However, it isn’t easy to harness its power. These are some things you should remember when building a data analytics startup.

1. Invest in the best analytics team

When it comes to building a startup for data analytics, data literacy is the most difficult challenge. A team of data analysts with expertise is a key ingredient for a successful startup in data analytics. Expertise alone is not enough.

A data-literate team will be able to grasp data science and advanced analytics tools. You may also need to be proficient in programming. But, the real key to an analytics team being right is not just their expertise but also how they collaborate and use that collective expertise in solving problems.

Many might even say talent is secondary. The sooner you can find the right match (culturally or creatively), the better.

2. Collect the right data

Data is the core of any data analytics startup. If the foundation is not solid, then the startup will generate poor insights.

Many data analytics companies are categorized as simply collecting and analyzing data. Data analytics is not just about collecting and analyzing data. Planning and building infrastructure is where the real work lies. You will need to do extensive research and think critically in order to question every data practice used by your startup; fail to do so, and you might as well be playing online slots.

It is important to establish a solid habit of planning and documentation. This will make it easier to spot and correct errors.

3. Take stock of your results

Measuring completes a feedback loop and allows a startup to shrink the gap between its current position and where it wants to be. Measurement allows data analytics startups to measure the effectiveness of their practice.

However, it is important to have a clear understanding of how success should be measured. Multiple variables can provide many perspectives, but they are harder to manage. This is yet another reason to plan. Inaccurate measurements can lead to a loss of time, particularly for so many variables.

What, how, and why should you measure it? These are important questions to ask and answer in order to determine the direction of your growth. Don’t measure in isolation. Measurements should always be backed up with actionable insights so that you can take the lessons learned into your own hands.

4. Find the right investors

The right investor is more than just a financial partner. It is no different than finding the right team. While vision and knowledge are important, trust and compatibility are equally important.

Balance is the key. It is important to find the right people, whether they are investors or not. Do not seek out people who share your beliefs. Instead, create a culture that promotes growth and challenge. You risk creating an echo chamber if there aren’t any challenges. Moreover, wasting time and energy on irrelevant challenges can lead to wasted time and energy.

You can achieve the right balance by allowing you to use your time and energy to innovate and grow.

5. Growth hacking

Growth hacking’s goal is to maximize acquisition while minimizing expenditure. There are many strategies to growth hack, but the key for startups in data analytics is to understand the reason for the problems. For example, why do people sign up for websites or make certain purchases?

The why can be understood to improve the feature’s ability to increase attraction and conversion. Growth hacking has the best advantage: it generates more data which leads to better insights which lead to better solutions which in turn creates more data. It is a great way to drive growth.

The pursuit of this goal is more than just financially rewarding. Data analytics startups have the potential to use data to help public agencies. These same strategies can also be used to determine what content works, and why. This will allow organizations to run more effective awareness campaigns.

Data analytics is ultimately about finding hidden truths within complex data and using them to your advantage.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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