An email is a primary form of communication in professional settings in most businesses, and it’s a vital detail of most job application processes. That means unless you use – and know – the best procedure for professional emails, you’re probably sending unprofessional emails that may be slowly destroying your professional life.
Every day, inboxes are full of millions of emails, with most organizations that are accepting email communications. For small-scale businesses, the obstacle to set yourself aside and set up what your business constitutes in a single email can feel formidable, but it’s easier than you expect.
Follow these simple yet highly-effective strategies to turn the consumer, build your brand like the US online legal casino built theirs, close the sale, and continue to grow your small business through effective use of business email.
Follow these simple yet highly-effective strategies to turn the consumer, build your brand, close the sale, and continue to grow your small business through effective use of business email.
- Write Smart Subject Lines
A motivating or catchy subject line increases the chance your email will be read. Construct a subject line that’s personal, focused, and shows the value or importance of reading. To create good subject lines, bring together a few action-based, and topical subject line features with an added benefit to readers.
- Create A Custom Email Address For Your Business
Indicate you mean business, and get taken seriously with a correctly formatted email address. Using your personal email will not communicate your business’s full potential and what you can offer. Instead, format your email so it can read yourname@yourcompany.com.
- Include A Clear Next Step
Incorporate right calls to action with the exact next steps. Whether you want readers to call a number, follow a link, reply to your email, or something else, indicate it clearly and make it simple for them to follow through. If you need a question answered, don’t dance around it. Just ask the question at the beginning of your email, and encourage your receiver to answer toward the end.
- Use The To, CC, And BCC Lines Strategically
Get rid of the risk of over-filling inboxes or unnecessary replies. Ask yourself a couple of questions to decide if a BCC or CC line is the right choice. Does every receiver need to read every response? Do the contacts need to know each other? Observe recipients’ privacy by putting contacts in the BCC line and add people in the BCC field to remove any opportunity for ‘reply all’ mistakes.
While doing it, mind waiting to fill all To, CC, and BCC lines immediately after you’ve drafted and proofread your email. It will remove the risk of an email ’misfire’ and allows you to think about what you’ve written before sending it.
- Proofread
Spell-check will only get you far. Don’t just proofread to check grammar and spelling. Make sure to check that your tone is suitable for the subject matter. You should be careful of sarcasm and jokes, as humor can easily be misinterpreted. Lastly, remember to check for one of the most common email mistakes, referring to an attachment but failing to add one.
Conclusion
It’s exciting how effective and simple emailing plans are, and you’ll realize the results as you implement them into your business email communication plan. After you’ve implemented these plans – and have proofread one more time – you’re ready to send.
