How to Give Your Business A Unique Representation


Starting your own business is never an easy thing. There’s so much to absorb and to do, and it can be quite and overwhelming daunting task. Yet, it can also be quite the fulfilling one. To be a business owner means doing something different from the rest of the competition, or else the whole thing doesn’t make much sense. It’s a safe assumption that any business idea out there has been done before, and you’ll find tens of companies doing more or less the same. The trick is knowing how to stand out among the competition. This is easier said than done, but if executed properly, it can take your business to the next level, and give it a special place among its peers. This is how you can give your business a unique representation.


Branding is everything to a business. It’s how people perceive your brand and view it in lieu of others doing the same. This starts with details that might seem minor, but they’re definitely not, like choosing a name for your business and a logo. These are things that you have to invest a lot of time and effort in, because they will definitely be deal breakers. It starts with designing the logos and brand identity, all the way to smaller details. Custom printing stickers for your brand might seem like a small detail, but it counts for the consumers. Just look at how many people have Apple logos as bumper stickers and on the back of their laptops. It’s ideas like this that make your brand unique, and what is unique tends to stand out.

Social media

How you represent your brand on social media is everything. At a time where people spend most of their day on their mobile phones, knowing how to give off a unique representation of your business makes the difference between a successful brand and a not so successful one. Hire creative teams to work on social media campaigns like no other out there. It’s the originality and ingenuity that make the brand representation online unique and different from others. It doesn’t have to be a huge multimillion dollar campaign. It just has to be different and unique, which is not as easy as you might think.

Community engagement

Some of the world’s most famous businesses are where they are by virtue of engaging their community. People like to feel involved and invested in something, and if you can represent your brand in a way that involves your target demographic, then this is a unique angle that will definitely draw in more people by the hour. It can be as simple as holding a competition for social media or your website, and as intricate as organizing major events and shows for the entertainment and representation of your business.

Get help

In many of these proposals, it’s always best to hire professional help to get the job done in the best manner possible. You can try to save money by doing these things in-house, but investing on your brand representation is the best investment you could ever make. The more time, effort, and money you put into how people perceive your business, the more successful it’ll be and the better outcomes you’ll get.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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