Who could’ve known that artificial intelligence, once a seemingly impossible tech concept, is now a reality? Christopher S. Strachey, a British computer scientist, pioneered programming language design and wrote an AI checkers-playing program. This AI program was run on the Ferranti Mark 1 machine in 1951. Seven decades later, AI is now in full swing, unstoppable, and promising.
Today, artificial intelligence is this year’s hottest tech topic with the proliferation of various AI tools, including ChatGPT, Bard Google, and CopyAI. Business-to-customer (B2C) and business-to-business (B2B) companies talk about AI and how this technology can transform their operations, especially in sales and marketing. Learn how businesses can leverage AI tools to boost sales, marketing, and more below.
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Use AI To Find New Clients and Win More Deals
According to the company’s website, Leads Gorilla is the first AI-powered lead finder in the world, allowing you to find new clients and win more deals in under 60 seconds. But how does an AI lead finder tool work?
Users can simply log into an AI lead finder tool, select a business category, location, a keyword, and hit enter. This AI lead finder generates reports, prequalifying leads by identifying the least optimized leads automatically. The AI will write the sales proposal, and the sales reps just need to wait for the clients to reply, offer their products and services, and get paid.
“AI is very useful in scoring leads. Because AI does automatic lead scoring, the outcomes are more accurate than manual scoring. AI lead scoring enables sales teams to focus on the most valuable leads, ripe and ready to harvest from the bottom of the sales funnel,” shared Khris Steven of Khris Digital about his firsthand experience using an AI tool to find new clients.
Use AI To Create More Personalized Content For Marketing
In a global survey conducted in 2022, about 90 percent of marketers across 35 countries were utilizing AI tools for automating customer interactions. Another 88 percent of marketing professionals working with AI said that the tech helped them personalize the customer journey. This year’s observations are surpassing past predictions.
Shaun Connell of Writing Tips Institute explained, “I’m so amazed about the answers I get from web content writers and digital marketers I know regarding using AI for personalizing content. Yes, everybody is actually using AI! Content creation, which usually takes about three to four hours to write, now only takes an hour or even less to finish using AI.”
But how is it possible for this technology to personalize content?
“AI simulates human intelligence, continuously learning and progressing. Hence, when you feed data, AI interprets the meaning, learns from it, and stores it for later purposes. For instance, AI can extract customer data from customer relationship management (CRM) software and use the information, such as shopping behavior and patterns, to draft a personalized email for a marketing campaign,” said Milo Cruz of Freelance Writing Jobs.
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Use AI For Credit Risk Assessment
Banks, credit unions, and lending companies can use AI to leverage available data for efficient operation without negative impacts on the customer experience. But analyzing the critical credit risk factors using traditional portfolio analysis isn’t adequate. Financial institutions must holistically evaluate the paying capability of borrowers early at the beginning of the customer lifecycle.
Lenders can use AI for seamless credit risk assessment. With AI, financial companies can convert customer financial and behavioral data into valuable insights. AI’s predictive analysis enables banks to integrate offerings smoothly by clearly viewing borrowers’ financial information, like spending and borrowing patterns. But AI extends beyond helping the financial industry boost revenue. AI is the key to providing first-rate customer experience and consumer financial literacy.
“Consumers can use AI to boost their credit standing by identifying risky areas, spending behavior, and credit pitfalls. Banks and other financial institutions can devise AI-powered consumer tools to educate consumers about the best money practices to prevent them from falling behind in credit payments. This will result in a win-win situation as people become more financially disciplined while boosting the profitability of financial companies,” explained Lorraine Resuello of Credit Building Tips.
Use AI To Promote More Sustainable Businesses
AI encompasses a broad, complex influencer, domination, and usage across industries, up to the extent of promoting more sustainable businesses. In the retail fashion industry, 67 percent of surveyed consumers consider using sustainable materials as a vital purchasing factor. Also, about 63 percent of the respondents consider sustainability brand promotion a crucial purchasing factor.
Businesses can become more sustainable using AI’s immense capabilities, such as sourcing waste-generating and energy-depleting production stages. AI can help manufacturing companies attain zero waste by analyzing the possible use of byproducts and locating other companies that can use them. While this is an ambitious idea, it’s not far from becoming a reality.
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Use AI To Enhance Productivity
Many people are concerned about what AI will be like in the future. Will AI replace humans? If so, the unemployment rate will soar extremely. Humans can work with AI to be more productive and encourage them to upgrade themselves through continuous learning. For instance, AI can help sales reps improve their pitches by improving their sales enablement strategy to give out suggested scripts based on AI prospect profiling and scoring.
Sales and marketing teams can leverage AI tools to save time manually monitoring and analyzing data, allowing them to focus on improving customer experience. AI handles the technical part, such as data analytics, and humans manage the rest, especially the emotional aspects. Hence, attaining productivity with AI and human touch is in a good balance.
Conclusion
Businesses can leverage AI tools to boost sales, marketing, and more. This viral technology transforms how companies develop, implement, and evaluate sales and marketing campaigns to improve customer experience and establish more meaningful business relationships. Businesses can expect more feature improvement and revolutionary capabilities from AI tools in the next few years.
