Setting up an e-commerce store is exciting. You’ll have planned which products you’re looking to share with the internet, and you’ll have put in much of the necessary groundwork to get your business off the ground. But one thing that might puncture your enthusiasm is the lag time it can take before you begin generating regular sales. It’s difficult to hit the gourd running with a new website and a new store because you’re untested and, in some cases, unrated by Google’s algorithm. This article is about how you can ensure you’re making sales as soon as possible after setting up an online store from scratch.
You’re going to generate much of your traffic from Google searches. That’s the case for all websites, whether or not they’re selling anything. With this in mind, you’re going to have to play all the tricks and tick all the boxes required to attract Google’s algorithm onto your website and give it a reason to promote your site when certain key phrases are typed into Google.
This process is called SEO, or search engine optimization. It can take many weeks to get this right, but you can certainly learn some of the fundamentals of this form of marketing on your own and in your own time by following online guides. The key here is to make your website easily readable by Google’s algorithm and to share keywords that are relevant to your business and your products.
Marketing
Once you’ve done that baseline SEO work, it’ll be time to broaden your marketing efforts so that you’re doing all you can to attract traffic to your website. Here, it’s a little more difficult to go it alone, especially if you have no previous marketing experience. A full-throttle marketing campaign will involve several professionals working together to perform the necessary research, create the necessary content, and post the necessary adverts.
All this means that it’s well worth locating a digital marketing expert or an agency that can give you access to the skills you need to make the most of your firm a few weeks and months online. You can leave this aspect of your growth in the hands of the professionals so that you can focus on more business-critical parts of your online store.
Prices
Your prices will be the key to generating your first sales. Once you have consumers actually visiting your website, you want them to regard your products as very reasonably priced. That’s going to encourage them to consider actually parting with their cash, which is the next big step to generating sales on a new online store. Make sure your price point is irresistible to encourage more conversions to your site.
It’s not just the price that’ll determine your sales, though. You should make sure you have excellent product photos and clear, concise descriptions so that consumers are well aware of what they’ll be purchasing. This is all about building trust and faith that your firm will follow through on your exchange.
Make use of these three key tips to build a head of steam when generating your first sales online.
