Bounce rate is a serious SEO issue that can hurt your SEO efforts and lower down the organic search rankings. A higher bounce rate is a signal to all the search engines that the website’s content or UX is not appropriate and it’s adding very little value to the users.
To help you with the bounce rate management, we have gathered some important tips that will help you tackle this issue in a faster and more accurate way. Even if you are new to SEO services, these tips will help you in boosting your site’s performance.
Fix your site’s loading speed
The biggest reason for a higher bounce rate is slow page loading speed and no visitor will even wait for long to access the content. Good websites loads within three seconds and beyond that, there is a high risk of increased bounce rate. You can use any free tool like Google PageSpeed Insights to check the loading speed of your site.
If Google is giving you some improvement suggestions, then you can consider them implementing on your site with the help of a developer. Fixing the slow loading speed will bring in a drastic change in the bounce rate. And, if you have added new pages to the site, also check their speed and optimize them accordingly.
Focus on mobile optimization
Most people have already shifted from desktops to their smartphones for browsing the Internet and buying products from eCommerce sites. If the site is not optimized for mobile devices, the bounce rate will automatically be higher.
To deal with this issue, you need to work on your site and make it mobile-optimized so that more visitors can access the content in a seamless way. Use any free available tool to check whether your site is mobile-friendly or not. After optimization, you will notice that the bounce rate will go significantly and you will also gain more organic traffic. Mobile optimization is a major ranking factor of Google and other search engines that every website owner should cater to.
Reduce the clutter
Most people bounce off of the site after getting a bad browsing experience. These dissatisfied users will never return to those sites. Too many opt-in popups, ads, or email signup forms will kill the good user experience and increase the bounce rate.
So, to avoid such situations, make sure you are not bothering the users by forcing them to interact with the popups or any other kind of distraction. If you want to promote something, you can use side widgets as they look clean and minimalistic. Both on desktop and mobile versions, keep the interface as clean and minimalistic as possible. A clean interface helps you drive more traffic and sales to your company.
Keep the content relevant
In 2021 and beyond, where people are always in a hurry to find their solutions and go back to work, you need to optimize your content smartly. Follow standard formatting rules to make the content more readable and easy to grasp. Use appropriate subheadings, bullet points, images, and keep the paragraphs shorter.
By practicing these small changes, you will not only add more value to your readers but also reduce the bounce rate. Google and other search engines love organized information, and it will help you thrive online. You can also perform quick competitive research and check how they are optimizing their content for better rankings.
Perform internal linking
Internal linking is a powerful SEO concept that only a few people implement in the right manner. For reducing the bounce rate, start internal linking all your relevant blog topics. When the readers will find all the relevant information at the same place, the bounce rate will get reduced.
Internal linking will also help you boost your SEO strategy and it helps the search bots to crawl your website in a much better way. So, next time when you perform a content audit of your site, make sure you are also preparing an internal linking strategy.
These were the top five tips to optimize your site and reduce the bounce rate significantly. If you don’t have an in-house team, then you can also hire a professional SEO reseller agency and get started with optimization for better SEO rankings.
