In the past ten years, marketing has changed almost unrecognisably, and now the best way to get your product or service in front of your prospective clients and customers is online, whatever it is that you’re selling. Don’t be put off by this – digital marketing doesn’t have to be a minefield, and here are some ways you can really improve your strategy and see the results you deserve.
Focus on your SEO
How often do you go to Google to find something? Internet searches have become an everyday part of our lives, but many of us don’t venture much past the first page, so it’s vital that your results show up as close to the top as possible, to get a better click-through rate. There are so many ways to work on your SEO, from improving backlinks to adding relevant metadata, and it can sometimes feel a little overwhelming, however, you can find expert help online – visit seo.im to find out about link building for SEO. More traffic to your site means more potential sales or customers and, therefore, more income. It’s a no-brainer!
Look at your stats
One of the biggest mistakes that people tend to make when it comes to a marketing strategy is going on what they think is right, rather than analysing their statistics and really getting a feel for what works and what doesn’t for their business specifically. Be sure to note what times people visit your site, where in the world they are based, what platforms seem to convert the best for you – you may find that the answers to these aren’t what you thought! When you’ve got a real understanding of these things, you can start to really hone in on your audience, and create a digital marketing strategy that really works.
Utilise social media
Most of us are guilty of spending hours a day scrolling down various newsfeeds on social media, and so this is the perfect place to focus some of your digital marketing efforts. Create engaging content for an organic reach, and strengthen this with well-thought-out paid ads on the Facebook for Business platform. Remember to focus on the platforms that are the most popular for your audience or industry rather than feeling that you have to be doing everything. Not all brands need to be on TikTok, for example, but for some products and services, it could open up a whole new audience. It’s important to look at what is going to give you the best return on investment with what you are offering.
Digital marketing is the way to go for any business, and if you feel as though your marketing has gotten a little stagnant, or you’re just not seeing the results you need, it’s time to look at it with a fresh pair of eyes. Things are always changing – guidelines, algorithms, and even new forms of advertising, so it’s essential that your digital marketing strategy is continually growing and developing too.
