How to Increase the Efficiency of Your Small Business


Running a small business is the dream of many. There is so much appeal to the ideas of being your own boss and having complete control over your own agenda and goals. That being said, not having at your disposal the resources of a larger, more established company means that often those goals have to take a back seat to the daily “housekeeping” items that must be done in order to have a successful business.

If you are looking for ways to increase the efficiency of your small business so you can get back to the core activities involved in running it, there are certain steps you can take.

Emphasize Internal Communication

Every company will have its fair share of wasted time due to poor communication. Small businesses, however, don’t typically have the time to waste in correcting miscommunications on a regular basis. This is why small business owners must streamline the internal communication of their companies.

Creating a standard system for internal communications can go a long way to eliminate time wasted in this area. For example, make sure that all employees store company documents on the same secure server or cloud. Doing this will help reduce the risk of files getting lost. You should also ask everyone to use the same messaging tool when communicating internally. Preferably, choose a system that automatically backs up all chats that are sent.

Outsource the Tasks That Steal Your Focus

Managing a small business is no easy feat. You might have started out with the intention of manufacturing and distributing an original product only to find yourself bogged down with administrative tasks all day. When these jobs detract from the core work that you need to be focusing on, it’s time to outsource.

There are a number of tools at your disposal if you want to delegate your administrative workload. The iTrent payroll system can relieve you of many HR and payroll-related tasks while hiring the right marketing and advertising consultant will take the job of boosting your brand off your hands. On that same note, make sure you aren’t missing a beat by neglecting your company’s website.

Automate Where Possible

You might be thinking that one of the aspects of small businesses that attract so many clients and customers is the lack of automation. While this is generally true, there are times when it becomes necessary to automate in order to keep up and where doing so won’t diminish from your small business’s appeal.

While it’s true that you don’t want to go overboard, there are certain areas where an increase in your company’s efficiency is well worth the switch. Consider automating the way you track and nurture leads, your approach to managing email marketing, or the manner in which you utilize social media. All three of these can be serious time-wasters and are the aspects of running your business where automation makes a lot of sense.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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