Instagram is one of the popular social media platforms with over one billion users, around 80% of whom follow various business accounts. With statistics like these, it is no wonder that marketers are looking to promote their businesses on Instagram.
But, promoting your brand is not just about posting all kinds of random content on a day to day basis and expecting your audience to interact. While it is vital to keep posting regularly, you should also be able to look at the bigger picture.
The more familiar users are with your content and brand, the more they will trust you and your marketing efforts would finally pay off. You need to remember, however, that it is a rapidly evolving platform so some of the old strategies might not get you good results in today’s day and age.
Here are some ways in which you can promote your Instagram account.
Increase the Frequency of Your Content
There is no end to what you can put on your Instagram feed to engage your audience. From small videos and memes to customer photos, you have a wide range of options available when it comes to the nature of your content.
It is important to keep the following things in mind:
- You must experiment if you want to know what kind of content your audience wants to see, and this means publishing content on a regular basis.
- You should post at least once every day.
- Use frequent stories and appear in the feeds of people who follow you.
- Instagram is much more dynamic now and ramping up content is a must for marketers.
Know Your Target Audience
While trying to reach out to users on Instagram, you have to consider the following factors about your target audience:
- Their average age
- Their place of residence
- Their profession
- At what times are they most active on Instagram?
- What are their challenges and interests?
When you know about these factors, you can create the proper account to reach out to those people who have a greater chance of following you. It will also help you prioritize the demands of your audience, so you can keep creating content they like and that makes them want to establish a long-term relationship with you.
Share Content Generated by Users
Several brands have experienced success in gaining followers by sharing the content generated by users on Instagram. This involves you collecting content from different users around the globe and posting it on your handle while crediting them.
You can use unique hashtags from a hashtag generator like Task Ant to highlight these stories that could involve things like pictures from digital nomads, marketing tips from experts, etc.
Form Collaborations with Other Brands
A great way to increase your Instagram followers is to enter into partnerships with other brands. By doing this, you not only reach out to your audience but you also potentially expand your audience base by reaching those users who follow the partner brand.
If you possess the required budget for sponsorships on social media platforms, then you can consider influencer marketing. Several clothing and accessories brands have drastically increased their follower count by collaborating with influencers.
Fill Up Your Profile
Instagram is a visual platform, and as such, the absence of photos and videos on a profile is not appreciated by users. In fact, it is considered better to have a fewer number of people finding a complete profile than several people coming across one that is incomplete.
In order to fill up your profile, you can do the following:
- Add relevant information about your business
- Use a good display picture
- Ensure the bio reflects your brand personality
- Add a link to your website to the bio section
Create content that focuses on people
In spite of the fact that you will be using the platform for promoting your business, Instagram is essentially a platform where people share each other’s experiences. Some of the most popular posts on Instagram include people displaying the products in fascinating locations as well as selfies. The trick is to advertise more organically without sounding desperate or pushy.
Final Words
The above tips will help you promote your business using an Instagram account. There are plenty of other things you can try out in this regard. No one strategy works out for everyone, so you must do a bit of experimentation before you figure out what really works for you.
