How to Reinvent Your Business Model with Digital Tools


Is it time to update your business model? Don’t make the mistake of overlooking digital tools for helping you do so! In fact, they might just be what it takes to stay relevant for years to come. If you don’t embrace new technologies, you risk being left behind by your competitors. But how do you know what technologies to adopt, and how can you be sure you’re using them most effectively? These are some of the questions we’ll discuss today.

Reinventing your business model with digital tools can help you boost efficiency, improve customer experiences, and stay ahead of the competition. By taking advantage of digital technologies’ opportunities, you can give your business a competitive edge.

If you’re interested in diving even deeper into the world of digital tools for businesses, we encourage you to consider registering for a business strategy course that covers this topic in more detail such as the digital business strategy online short course from the MIT Sloan School of Management. But for now, let’s take a look at some of the most popular and impactful digital tools that can help you reinvent your business model.

Digital Tools for Businesses

Before we explore the unique ways in which you can reinvent your business with digital tools, let’s first list what some of those tools are.

Here are a few examples:

  1. Social media platforms like Facebook, Twitter, and LinkedIn
  2. Content management systems (CMS), including WordPress, Joomla, and Drupal
  3. Customer relationship management (CRM) software like Salesforce, Pipedrive, and Zoho CRM
  4. E-commerce platforms like Shopify and Magento
  5. Marketing automation tools like HubSpot and Pardot
  6. Business intelligence (BI) tools like Tableau and Google Data Studio
  7. SEO and PPC tools like Moz and SEMrush

These are just a few of the most popular and commonly used digital tools for businesses. Depending on your industry, there may be other specific tools that make more sense for you to use. But in general, these platforms and software can help you with everything from marketing and sales to customer service and operations. And while each tool can be used in different ways to support your business goals, they all share one common goal: to help you better connect with your customers and grow your business.

How to Reinvent Your Business Model with Digital Tools

Now that you know what some of the most popular digital tools are, let’s take a look at how you can use them to reinvent your business model.

1.    Use social media to build relationships with customers

Social media platforms offer businesses a unique way to connect with their customers and build relationships. If you’re not already using social media for your business, now is the time to start. Create profiles on popular platforms like Facebook, Twitter, and LinkedIn and start sharing valuable content.

2.    Engage in content marketing to attract new customers

Content marketing centers around creating and sharing helpful content to help promote your brand, drive traffic, and attract new customers. Conveniently, it’s a strategy that can benefit businesses in virtually every industry. Create blog posts, infographics, eBooks, and other types of content that will help you reach your target audience, whoever and wherever they may be.

3.    Optimize your website for search engines

Search engine optimization (SEO) is the process of optimizing your website and online content to make it more visible in SERPs (search engine results pages). By improving your SEO, you can attract more visitors to your site and generate more leads and sales.

4.    Enhance customer experiences with AI

With AI-powered chatbots, you can provide 24/7 customer service without the need for human intervention. Chatbots can handle simple tasks like providing information about your product or service, taking orders, or answering frequently asked questions. This frees up your hard-working customer service team to focus on more complex issues while providing a better experience for your customers.

5.    Use digital tools to automate processes

Many businesses are still using manual processes that are time-consuming and prone to error. Automating these processes with digital tools can help improve efficiency and accuracy. For example, consider switching to an electronic invoicing system if you’re still using paper invoices. This will save you time and prevent mistakes that could cost you money.

Here are a few more examples of some of the digital tools more and more businesses are using specifically to automate processes:

  • CRM software: Customer relationship management (CRM) software helps businesses manage their customer data and interactions. CRM software can automate tasks like lead generation, contact management, and sales tracking.
  • Marketing automation software: This software allows businesses to automate their marketing processes, saving a lot of time and effort in the process. It can help with tasks like email marketing, social media campaigns, and targeted ads.
  • Accounting software: Accounting software can automate various accounting tasks, such as invoicing, billing, and tax preparation. This type of software can save businesses valuable time and help them avoid costly mistakes, too.

6.    Collect data and use it to your advantage

Data is one of your most valuable assets—it can help you understand your customers, make better decisions, and optimize your marketing efforts. Make sure you’re legally collecting data from all channels, including online and offline interactions. Once you have this data, it’s important to analyze it so you can identify patterns and trends that will help inform your decisions going forward.

7.    Keep tabs on new technologies

It’s crucial to stay up-to-date on new technologies so you can be one of the first adopters. Technologies like AI and 5G are already starting to transform businesses in healthcare, transportation, and retail industries. By keeping tabs on new technologies, you’ll be able to identify which ones could benefit your business and start planning for their implementation.

This reiterates why registering for a business strategy course that covers digital business topics is so beneficial. Other ways to stay up to date include attending industry events and subscribing to relevant publications.


Digital tools like apps and AI are changing the way businesses operate. To stay competitive, businesses need to embrace these technologies and use them effectively. Businesses can use digital tools to their advantage by automating processes, enhancing customer experiences with AI, and collecting data. In addition, by keeping tabs on new technologies and using them strategically, businesses can future-proof their operations and stay ahead of the competition.


About Author

Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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