Marketing your business is a huge part of your day-to-day business operations – especially if, as many companies have been forced to do, you’re conducting much of your trade online in 2020. With digital marketing flourishing still into new and exciting forms of advertising and sales drives, this is an important time to get your head around some of the most popular forms of marketing in the world. And, using some of them, you’ll be able to target new demographics, thus broadening your customer base for the future.
Targeting Adverts
The simplest way to show off your wares or your services to a new cohort of consumers is to use targeted adverts on the likes of Facebook and Google. These are simple and self-explanatory to use, once you’ve read through the advert pages on these marketing providers. You’ll be able to micro-target a range of different groups – divided by age, salary band and interests – so that you’re showing your products to the people you want to reach the most. A little market research before you purchase these targeted adverts can go a long way.
Content Marketing
Whether with a video or a blog post, a little bit of content on your website and across your social media can go a long way in attracting the kinds of consumers you’re looking for. To give an example, a clothes shop should consider publishing weekly blog posts about fashion trends, which will be found and read by those who are interested in looking good when they purchase their clothing. The more content you produce, the more you’re going to be found by the demographics who are highly interested in what you have to say and share.
SEO Boosts
Your SEO ranking is something that will help you to reach the broadest possible range of consumers. Why? Because the higher you finish on Google’s search results, the more likely you’ll be to be clicked on. Your web traffic will rise, and those consumers who are interested in trading with you will help to boost your sales. One interesting way to reach new demographics, where SEO is concerned, is to diversify your language output. For instance, using Spanish SEO can help you to attract America’s huge Spanish-speaking population to your online store and your brand.
On the Street
If in doubt, head onto the street with printed material and a friendly demeanor to get talking to everyday consumers. This is a sales strategy and marketing ploy that always works, enabling you to conduct a kind of market research at the same time as attempting to sell products or direct people to your website. As always, a reduction coupon will help to incentivize people to trade with you, pushing them towards your website and showing them your excellent price range for good and services. As soon as it’s safe to do so, this kind of physical marketing is always a winner for small firms.
There you have it: four simple and effective ways to target new demographics with your marketing in 2020.
