Many online stores have their own groups on social networks. The most popular social networks with high traffic – “Facebook”, “Instagram”, “Twitter”. Their audience is potential buyers, as well as focus groups for analysis and surveys.
Which social networks should I choose to create a group?
The choice of a social network largely depends on its product range. Often, what is popular at one site will not be in demand at another.
“Facebook” is a reading audience. Much attention here is paid to the content, so they are perfect for product reviews. At the same time, the popularity of both the pages of online clothing stores and complex equipment.
It is difficult to promote a group of online stores, but if the advertising is hidden, accompanied by photos, recipes, stories, the chances of success are there.
In “Instagram” most of the audience is female. Here the basis is beautiful photos and correct tags. The popularity of the pages of online clothing stores, accessories, cosmetics.
“Twitter” is a service of short notes. It will not be possible to fully present the online store in it, as the length of the note is only 160 characters, but for various announcements, the publication of links it is suitable.
Do not forget about YouTube. This is not a social network, but also can bring their share of buyers. If it is possible to create video reviews of products, it is recommended to use it.
In addition to these, there are social networks with a smaller audience and you should not expect them to have high purchasing power. For example, Google+, Tumblr, and others.
Finally, you can get all the statistics here, and make up your own decision.
Setting up a group is a matter of minutes, it’s much harder to attract an audience and interest them. A few tips on how to run a group:
The design of the page should correspond to the corporate identity of the company. You can add navigation, sections of which will lead to the pages of the online store;
It is necessary to communicate with the participants of the group – to create polls, to maintain activity of contests, to promptly answer all the questions of visitors;
It is important to update the information on a regular basis – this can be news, announcements of goods receipt;
Add a little humor – the group members should be interested, so you can add a little bit of entertaining information, close to the subject matter.
When planning the creation of an online store, it is possible to envisage its integration with social networks. For example, all new products and published news will automatically appear on the page.
If the decision to create an online store page in a social network is still taken, it is necessary to remember that it must be paid attention every day. If there is no free time, you can use the services of SMM specialists.
Why online store work with social networks?
Do you have something to say to your audience?
Nowadays, every self-respecting online store has its representation in various social networks. Each of the social networks has its advantages and disadvantages, so we will consider the task of working with social networks in general.
So, what are so good social networks for your online store:
Large coverage of the target audience;
The possibility of deeply targeted advertising;
Great involvement of the audience;
Easy ways to bring the necessary information to the potential buyer;
Direct work with customers, both current and future (up to niche testing).
In other words, social media enables you to directly engage, communicate, listen and respond to your target audience.
It is necessary to note that constant messages about discounts, sales and new arrivals will not lead you to any worthy result. The main thing that you should strive for – high-quality content that will be of interest to your target audience.
About it just in the next chapter.
What to write about? What do you want your audience to be interested in?
As I said, the work / promotions / special offers of your online store are not of primary interest to readers. They need content that is interesting in terms of curiosity or new and useful knowledge.
Let’s consider in more detail the types of content that you can place in your group of online store. Priority set for yourself.
Contests
Nothing contributes to the growth of the audience and its involvement as competitions. Often even a very small prize fund is enough.
Introduction to the product
There’s nothing better than getting your customers to know your product.
Here are a few topics for you to think about:
Tell us about production, how to make a product, and the history of the manufacturer;
The stories of the company itself will help you to get to know your brand;
It is worth noting separately the ways of using your products and how they can be useful to the audience that reads you;
You should not show your product only from the good side. If there are certain situations where your product can only worsen the situation, you should always warn your potential customers about it.
Interviews
Almost every niche has professionals and specialists whose knowledge is not a sin to use.
For example, you sell shoes. Try interviewing the following professionals:
Specialist in various materials for shoes (fabric/leather/artificial materials). Ask him about the naturalness of the materials, the pros and cons of using them;
A doctor or specialist who can advise you on the most comfortable shoes for both everyday wear and evening outings. For men and women.
At least 2 interesting interviews are provided with a smile
Lessons and Experiments
We increase the interest of customers in your product even more and move to a new level.
Take, for example, online cosmetics store. Record in video a small master class “How to cook soap at home? Next, invite readers to try to cook soap themselves and share the results in the form of photos. All participants – prizes!
After all, there is nothing more pleasant to save money and make a thing with your own hands, and even get a gift for it!
