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Selling on Amazon is the dream of many, and many entrepreneurs have already made a big business out of it. In other words, many entrepreneurs have already become a success. But if you are thinking of making it big on Amazon as an Amazon seller, there are some essential factors you should think about first. Here are the most important factors you should remember before selling on Amazon.
• Understand what is involved
There are some essential mechanics you need to understand before you start selling. Understanding what is involved – and what opportunities you have – can make a big difference between success and failure. For instance, you have to understand the Buy Box. What is it, exactly, and why is it important? Customers browsing on the site will go to the main page of a product and then click on the icon labeled ‘offers’ located below the description of the product in order to see the list of available Amazon sellers for that product. But Amazon gives sellers the opportunity to compete for the Amazon Buy Box, which is the button in yellow – the box on the details page of a product where customers can start the process of purchasing by adding those items or products to their shopping cart. An astounding $56 billion out of the $62 billion product sales which happen on Amazon happen through the Buy Box, so getting this should be one of your priorities.
• Understand how Amazon chooses the Buy Box sellers
If you become a seller who wins the Buy Box, you are lucky indeed. But what are the factors which can make you a contender? If you have competitive prices, for example, you can win the Buy Box. This not only includes the cost of your product, but the cost of shipping. If you have a product that’s unique (meaning, not too many other sellers are offering it), then you may be able to attain Buy Box status. If you have a good, long history as a seller on Amazon, this can also help you win the Buy Box. Online reviews for your product also contribute to attaining the Buy Box, so make sure you have some good and honest reviews.
• Take advantage of FBA
One program which can help you on Amazon is Amazon’s FBA, or Fulfillment by Amazon. This program allows you to send your products to one of the numerous fulfillment centers of Amazon, and when customers purchase your products, Amazon takes charge of shipping them. With this arrangement, you can concentrate on the other things you need to do for your business, since Amazon is the one handling the shipping and fulfillment. Another benefit of the FBA program is that you can expose your product to more customers, especially those who are members of Amazon Prime.
