Innovative Trends to Make Your Customers Feel Valued


Customers play a very important role in helping any business flourish. Without them making purchases and referring friends, no business will be able to grow. In return, companies should do their best to make their clients feel special and valued for everything they are doing for their business.

The truth is when you make your customers feel important, they stay loyal to you. This will further help increase your existing client base as your devoted customers will be sharing your business with their friends and coworkers. This soon becomes free word-of-mouth marketing for your company.

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Besides the obvious approaches of fulfilling your customers’ needs, there are other innovative and cost-efficient strategies you can rely on to make your clients feel valued and keep them coming back.

Some of the most effective ones are discussed further down in this article.

Send them gifts

One of the best ways to thank your clients for choosing you and trusting you with your skills and services is to give them a gift. Although this is a quite predictable strategy, there are many ways you can be extra thoughtful to truly delight your users.

From sending out creative Thank You cards to making personalized goodie bags, you have the option of choosing a gift that will best suit your customer’s needs.

However, you never know what might be useful to them, so sending a personalized gift card is always a good idea. Purchasing branded bulk gift cards to send to your regular customers might seem costly, but it can be well worth it in terms of expressing to your clients how much their loyalty means to you.

Learn more about them

If you want to build a loyal client base, learning just their name won’t be enough. As a reputable and well-established business, it is your responsibility to learn more about your customers and find out what it is they are looking for.

You can start by taking a direct approach and asking them what they want. This is usually done during the first visits where you can take the opportunity to get to know them and understand them better. So, next time when they visit, you will be there to greet them and make them feel like they are your top priority.

Respond to inquiries

No matter what kind of business you are in, there will be customers who will have questions about a particular service or product you are offering. Whether they do it in person, over the phone, or on a social media platform, you should do your best to respond to their inquiries as soon as possible.

In general, the rule of thumb is to solve the customer’s problems within 24 hours. Even if you haven’t found a solution for them, it is your job to inform your client in a timely manner so they will feel like their needs matter to you.

Act on feedback

Whether you are already a well-established business or just launching a new one, you should always ask your customers for feedback. This way you are showing them that you care about their experiences using your services and buying your products and want to make sure they are satisfied with everything.

In case you come across a customer with negative feedback, let them know that it was heard and that you are going to do something about it. Acting on such matters will show your clients that their opinions are being taken into account and you will do anything you can to cater to their needs.

Provide updates on your business

Another effective strategy that will certainly make your customers feel valued and important is to send them updates about your business. This mostly includes information about any new services or products you are offering, so as your loyal clients, they will have a chance to be the first to know about them.

Since we are living in a digital world, sending out occasional emails or messages on social media platforms is a very popular way of informing your clients.

However, if you want, you can always send your updates via brochures, company-branded swag, or mail packages.


Providing excellent customer service can go a really long way for your business. After all, it is your clients that drive your business forward and help you stay ahead of your competition.

That is why you should thank them in a creative and unique way in order to show them you appreciate them for being your loyal customers. Building such a genuine connection with your client base will show your users you care about them and you are willing to do anything you can to keep them coming back for more.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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