Karen Malanga Soars in Real Estate in Bend, Oregon


It’s a little unconventional for a “marketing guy” to write about a client as anything other than a “ghost writer.” But as I sat at the keyboard, I realized that the “ghost” had something to say about a remarkable woman in business, so here goes…

Karen Malanga is creative, forward thinking and one genuinely nice local businesswoman. I’ve had the privilege of working with Karen this year in the capacity of creating a new brand identity, updated website, print advertising and “Stories of Belonging” article series highlighting our local wildlife “neighbors.”

One of the first things I realized when I met Karen is that she is as much a tour guide as a Realtor. She knows a whole lot about Central Oregon history and the beautiful landscape around us. She pairs this knowledge with the ideal “nest” her clients envision as their next home.

It’s important to me to work with clients who truly care about the customers they serve, and I have a lot of confidence that Karen is someone who values people more than any aspect of business, because I’ve experienced it. Karen starts each of our marketing meetings sincerely asking about my family and how my life is going; this is not a formality, but a genuine concern. It’s as if the world can wait until she hears the details.

Karen has deep roots in our community and she is one of Central Oregon’s most knowledgeable realtors. She is one of top 1,000 individual agents in the nation, according to the Wall Street Journal, and is consistently ranked as one of Central Oregon’s top 10. Frankly, I can see why. She’s earned these distinctions by running a sincere business in a genuine way. In addition, she’s had the foresight to encourage our marketing agency to be very creative in her brand storytelling in a way that makes it clear life is more meaningful than “just business.”

Malanga, Karen

Karen Malanga

Karen is an 18-year resident of Bend with a bachelor of fine arts. She is a strong supporter of the arts and the community who spends her down time exploring the Central Oregon outdoors, skiing at Mt. Bachelor and supporting her children’s goals. In addition to serving on the Assistance League of Bend’s board, she supports the Tower Theatre, Mary’s Place, Saving Grace, Healthy Beginnings and the Saint Charles Cancer Center.

Visit Karen’s newly re-branded website at, www.nestbendrealestate.com. I think you’ll like her style and unique way of doing business in Central Oregon.




About Author

Kelly Walker is the host of A Swig of Branding, creative director for Intrepid Marketing and a senior copywriter with over 20 years experience. He has masterminded scores of high-profile brand identity projects, written hundreds of ads and taught college-level marketing and copywriting courses. He resides in Bend with his wife Andrea, four boys and (finally) a little girl due September, 2015.

Leave A Reply