(Photo | Courtesy of Laird Superfood)
Laird Superfood, maker of assorted superfood products, announced a new partnership with BUNN, the global leader in commercial beverage equipment, to release a specialized machine for both its coffees and non-caffeinated beverages. The machine, labeled the Laird Superfood Crescendo Machine, is the first vegan, gluten-free and non-GMO automated hot beverage machine in the marketplace and will be available for purchase or lease in the spring. This exciting new venture provides Laird Superfood the opportunity to disrupt the traditional coffee machine category with an all-natural offering that will appeal to health-minded audiences.
With the simple press of a button, the Laird Superfood Crescendo will combine hot water or brewed coffee with Laird Superfood creamers to produce a delicious superfood latte, superfood hot cacao or superfood golden milk with turmeric.
With an increase of accessibility to superfood drinks, customers will now be able to enjoy all-natural beverages in untapped markets, including convenience and grocery stores, corporate offices, hospitals and restaurants.
“We are excited to collaborate with BUNN to redefine the coffee experience for our customers by delivering a simplified method to craft power-packed superfood beverages at the touch of a button,” said Luan Pham, chief revenue and marketing officer of Laird Superfood. “BUNN’s industry-leading reputation and unmatched support network provides us with the peace-of-mind that our valued customers will receive exceptional service worldwide.”
“BUNN’s partnership with Laird Superfood allows both parties to meet the increasing demand for vegan, non-GMO, gluten-free, hot beverages that healthy consumers seek. Additionally, the Laird Superfood Creamer line offers a variety of taste profiles that provide operators with the flexibility to customize their drink menus,” Ric Martin, BUNN’s vice president of sales said. “We think the Superfood latte platform is long overdue and will be well received in the marketplace.”
Laird Superfood and BUNN plan on unveiling the new machine at key industry trade shows this year, including Expo West (March 5-9) and the NAMA Show (April 24-26).
