eCommerce is a booming sector and everyone wants a part of it. After all, when the richest man in the world is the owner and founder of also the biggest eCommerce company in the world, the signs of the sector’s success are quite obvious! However, that same boom has now made eCommerce a lot more complicated.
Amazon continues to replace more eCommerce websites every day in the customer’s top list of preferred online shopping sites for almost everything, so is it really a good idea to start a small eCommerce website of your own in 2019?
The Opportunity is Still There
In spite of everything, Amazon, Walmart and the like have not managed to cater to every market yet, and there is ample opportunity to succeed in eCommerce, even in 2019. The main idea here is to not compete with the established multibillion-dollar companies, but cater to a niche market of your own.
Getting Your Basics Right
As humans, we are all extremely visual beings, which is important here because that is the only sense through which you will be able to appeal to your incoming traffic. Of course, sound can also be incorporated into marketing tactics, but rest assured that nothing will be more profound in its effect than the way your website appears to your target customers.
To create an aesthetically pleasing and easily navigable website, you will need a good content management system (CMS) for starters. StatusCake provides an in-depth guide to help new eCommerce entrepreneurs decide which is the best CMS for their specific needs and level of expertise.
The unbiased list doesn’t just consist of the top CMSs available, but StatusCake actually provides detailed information on what to expect from a good CMS provider and what you can expect from each of those top names in the industry as well.
Understanding Your Customers: Localized and Individualized Targeting
Social media marketing is now all about individualized customer targeting, which means that every customer is treated as a unique individual, so the ads and promotional content shown are relevant to that specific customer.
As a small online company with a limited target audience, it is going to be much easier for you to both identify, understand and target customers on a more relatable level. Instead of trying to target everyone, localise your target groups, so that you can give more attention to each one of them. Marketing automation will help you achieve this with great success.
Build a Reputation and Connect
Brand awareness is very important, and everyone already knows it. Where most fail is in identifying the right kind of brand recognition which they should be looking to achieve. For example, if you are selling clothes online, accept that you can’t sell them in the same volume or at the super low prices that bigger online vendors can.
Instead, if you concentrate on providing authentic, limited and high-quality products at prices that leave you with an acceptable profit margin, you are not competing with them at all. You have just created a separate market which will appeal to those that are looking for quality, but not at the price designer brands sell goods at.
Being versatile is also very important, if you realise that an idea is not working, you should be ready to make changes after a while. Lack of flexibility is not a trait which can be valued in the eCommerce industry, as it stands in2019.
