Marketing your legal aid services is no easy task. If you aim to get potential clients to look into your law firm, your firm will require a dependable digital marketing plan. Outside the usual SEO, AdWords, Google, and content marketing strategies that all other law firms are up to date with, what are the essential marketing tips for law firms?
The basics of marketing your law firm online include infographics, search engine optimization (SEO), and the results page. However, nearly every firm has that on a check, but these web design oriented marketing tips are barely enough in a competitive field. A good law firm marketing plan should focus on their audience and what actions they want their audience to take while on their page.
For your marketing strategy to succeed, you need to make considerations beyond the website appearance. Below are three marketing tips for law firms to understand other fundamental elements that increase your marketing campaigns’ reach and follow-through.
Attorneys Should Answer Calls
Clients that come to your site are looking for an attorney; more importantly, they aren’t window shopping. A large share of clients only contacts a single attorney rather than shopping around for different ones. If your website’s prospective clients have to wait for the return call, they’ll most likely have already moved to the next attorney.
Having an individual available to take the calls made by potential clients while answering their immediate questions creates the difference between the clients signing up or walking to the next general attorney on their google page.
Answer Questions on Your Site
Bing, Google, and other research engines will display firms that have answered the questions asked rather than results for the keywords. If you design your website’s SEO around specific keywords, you might not even make it to the search engine’s first page once a google question search is done.
When was the last time you ever needed to go beyond the first page of your google search? If a potential client googled, “how many days after an injury does a worker have to file a compensation claim?” and your website had designed the SEO around the keyword “workers compensation,” you could fail to end up on the first or even second page on search engine results.
However, if instead, your website had a blog answering the question and topic thoroughly, you’d have a greater chance of getting served on google. Answering questions on your site is a great content marketing strategy.
Give Testimonials to Share Your Reputation
As legal professionals, your top clients are very likely to be willing to give you some good reviews. A great marketing strategy has systems and programs whose task is to generate legitimate reviews on your Google My Business page and all other social media sites such as Facebook and Linkedin.
Consumers and potential clients will often relate and equate five-star reviews with positive or good customer experience.
Tailor Your Website for Your Audience and Stay Accessible to Clients
There are high chances that the consumers who reach your firm’s website are likely to take action. Ensure that your contact information is readily and easily available on your site.
Include your location since many users tend to include the term “near me” in their search. For instance, a prospective customer will search for reputable law firms such as Kohan and Bablove.
Ensure that your site’s interface is tailored to be viewed easily on all types of devices and most phones. Make the site easily navigable and quite user friendly. With the high level of competition in the market today, use these marketing tips to ensure you get qualifying leads who become potential clients.
