Thanks to advanced technology there are new trends even in the marketing and sales world. New tactics are being explored to bring in business especially in the communications industry. This is because the communication industry is extremely crowded, so marketers have to find unique ways to generate leads.
Being a small business, how exactly do you remain a competitor? You can have the best products and services on the market but how do you sell if no one knows who you are? That’s were digital lead generation comes in.
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What is Digital Lead Generation?
Digital lead generation is the process of using online channels to source and generate a complete list of potential prospects. This creates a sales pipeline as these prospects are in an industry where they will need your products & services.
This process has changed over the years because of the rise of the digital age. New social techniques through social media and emailing systems have been developed to create these sales pipelines. This creates an interest in one’s products and services without calling the prospect.
You may think that calling as many prospects as possible could bring in more sales, but what if you could get them to call you instead? Here are four ways you can use digital lead generation to your advantage
4 Ways to Use Digital Lead Generation to Your Advantage
1. Your Website is the Forefront of Your Business
Your website is the digital face of your company. It also remains one of the evergreen marketing techniques to generate new leads no matter how small your business is.
If you’re not generating enough leads through your website you should optimise your sites with new features. Here’s how you can achieve digital lead generation through your website.
Add Communication Features
Adding communication features to your website is the process of including forms on pages that have the most traffic. Here you can add a communication feature such as a comment section on your blog posts.
You can also have a direct emailing system on your contacts page so customers can ask you about your products and services without phoning.
Another important feature is your social media accounts. Have icons that direct your potential customers to your social media platforms. Here they will be able to see reviews on your company which will give them other people’s perspective of your company. This might inspire the potential customer to contact you for your products or services.
2. Quality over Quantity
The quality of your leads is definitely more important than how many you can get. You want your leads to eventually become customers so you can generate revenue. You don’t want to waste time on stale leads.
Ensure you source leads that have a need for the products and services you offer. That way you can generate new business and revenue for your company more effectively.
The way you can do this in digital lead generation is to select the correct social media channels. Communicate with the people in an industry that will have a need for what you have to offer. Simply follow pages and people in these industries on social media.
An excellent platform for communicating with leads is LinkedIn. Here you can source myriads of companies as their LinkedIn pages are typically a goldmine when it comes to contact details. Here you can find website links, email addresses and links to their social media pages.
Make a point of following these companies on all their social media platforms. If they follow you back they’ll be able to view anything you post that advertises your business.
3. Engage with Your Leads
You can engage with your leads in many ways online. Through social media, you can have discussions on different topics through the comments sections. Or you can allow leads to sign up to a newsletter on your website. Every month you can send these digital letters out with information on promotions, new products and even invitations to open days at your premises.
4. Answer Questions and Participate in Forums
Search forums on the type of products and services you offer. Here you can answer questions from people who need help. You can give them advice and even offer your services if they’re struggling with another service provider.
After all, no matter what industry you’re in you are a competitor. So don’t feel bad if you can offer better services and products than your oppositions.
Final Thoughts
There are many techniques out there that can help expand your business. Even if you don’t have high-quality software or premium websites you can use inexpensive means to digitally generate leads.
Use emailing systems, social media platforms and forums to source those leads. Once they see what you can offer them you won’t have to do anything as they will approach you to seek your services.
