MountainStar Family Relief Nursery (MountainStar), a Central Oregon nonprofit dedicated to the prevention of child abuse and neglect in Central Oregon, is thrilled to introduce its new initiative — Partners for Kids. MountainStar invites local businesses to join them in strengthening our community’s families and keeping kids safe.
In the spirit of collaboration to create a healthy community where families and children thrive, MountainStar is launching a new annual partnership program that will capitalize on its increased marketing efforts over the last few years. Staley Micken, MountainStar development director, shares “It’s hard out there for both not-for-profits and for-profits. We have a lot of people we want to reach to engage in our services. And for-profits have a lot of competition as well. It makes sense to combine our efforts. When businesses partner with us, we want them to feel like they are receiving an equal value in partnership. So, we are stepping things up and excited to roll out an annual program that reflects our intent to highlight your community investment and help us both expand our reach.”
Helping to kick off this new initiative is a longtime supporter and well-known community advocate for kids and families — Webfoot Painting Co. Webfoot, led by Gavin Hepp and Travis Ulrich, has partnered with MountainStar for 16 years, raising awareness and funds for child abuse prevention. Their commitment to MountainStar and our community is an example of how local businesses can be agents of change. “I really encourage businesses to look around our community and see where they can make a difference. Early intervention programs, like MountainStar, are there to help families before something really bad happens. The more we invest in them, the healthier our community is for everyone. We hope folks will check out their new initiative and get involved. We certainly are!” says Gavin.
A business that becomes a Partner for Kids not only invests in the well-being of Central Oregon’s children and families but also gains recognition, community engagement opportunities, and increased reach for potential customers. MountainStar’s most recent campaign — Birdies 4 Babies — was run through two local media groups. Those combined efforts resulted in over 300,000 impressions and 300+ commercial spots with a value of $5,500. “In years past, we might have looked for one sponsor for this campaign to cover those costs. Our new initiative instead will reward a $5,000 contribution with annual benefits that highlight your business in every campaign throughout the year. We are excited to pivot our traditional sponsorship program to annual partnerships that capitalize on MountainStar’s efforts while increasing the frequency in which we honor your partnership and commitment to children and families in our community,” says Staley.
- Investment Levels: The initiative offers five levels, between $500 to $5,000, with increased exposure and opportunities coinciding.
- Impact: Business partners increase their own marketing efforts while providing critical funds for MountainStar’s child abuse prevention services.
- Benefits: Business partners receive co-branded recognition across all MountainStar’s regional platforms. With increased support, businesses are included in MountainStar’s paid advertising efforts, including commercials, websites, and digital marketing campaigns.
Join MountainStar’s commitment to build communities of hope. To become a Partner for Kids, please contact Elaine Klautzch at elainek@mtstar.org.
MountainStar is excited to invite local businesses to create a safer, more nurturing environment for Central Oregon’s children and families. When children thrive, our community thrives — building a brighter future for everyone.
About MountainStar Family Relief Nursery:
MountainStar Family Relief Nursery (mtstar.org) is a local nonprofit that provides child abuse and neglect prevention services for vulnerable families in Central Oregon. We are the only program in Deschutes, Jefferson, and Crook Counties providing therapeutic classrooms, parenting education, and family support targeted at protecting babies and toddlers who are at significant risk for abuse and neglect. We envision communities that support each parent’s effort to nurture their children’s emotional, physical, and intellectual development in a safe environment.
Now in its 22nd year, MountainStar has served 5,500 children and their families. We provide over 300 hours of direct family support each year and 99 percent of children enrolled in our program remain safe from abuse and neglect.
