Principal Brand Strategist at Teague, Liddell on Thursday June 28 from 11:30am to 1pm in the St. Charles Medical Center Conference Rooms, Bend. Devin will detail proven approaches for diagnosing and treating broken creative processes.
These approaches will include how-to perspectives on:
- Moving stakeholders beyond myopic and territorial thinking
- Aligning client teams around an understanding of the competitive landscape
- Making differentiation an organizational imperative
- Utilizing a more inclusive creative process as a way of uniting disparate decision-makers
Devin Liddell leads Teague’s core brand strategy and development engagements, helping existing and prospective clients understand how to build brands that stand out in a crowded marketplace. With more than a decade of experience in brand strategy and design, Devin has worked across a broad spectrum of industries: aerospace, higher education, software/technology, food and beverage, and retail.
For more information or to register visit www.adfedco.org. The price to attend is $25 for AdFed members and $45 for non-members. Online registration closes at noon on Tuesday June 26. Registration at the door may be available depending on availability.
About AdFed:
The Advertising Federation of Central Oregon www.adfedco.org is a nonprofit organization of advertising, marketing and public relations professionals who are dedicated to upholding high ethical standards for communications in Central Oregon by supporting educational opportunities that promote the value and functions of advertising and by assisting in the promotion of socially responsible community service projects.
