Motorcycle Luggage Innovator Giant Loop Emerges from Start-Up Challenges Positioned for Growth


Four-year-old Bend company solidifies management, secures working capital loan, hires new design director.

After successfully navigating its four-year startup, Bend-based adventure motorcycle soft luggage innovator Giant Loop is on the road to sustaining continued growth. The company recently secured its first injection of working capital since it started in 2008, and co-founder Harold Olaf Cecil has taken full ownership of Giant Loop.

Company co-founder Dave Wachs recently sold his interest in Giant Loop and is pursuing other opportunities and interests. “Dave Wachs was an important part of Giant Loop’s early success, and we wish him well,” says Cecil.

Brian Frankle, founder, former owner and award-winning designer of a successful outdoor recreation equipment company, recently joined Giant Loop as design director. Frankle is a well-traveled adventure motorcyclist, who has ridden the Trans-America Trail across the US from east coast to west coast, using motorcycle soft luggage of his own design and creation.

“Giant Loop’s future is wide open now,” says Cecil. “To remain vital and competitive in the long-term, we have to accelerate the pace of innovation and brand penetration. With Brian Frankle leading new product development in his role as Design Director, and with the financial stability provided by securing funds through a Small Business Administration-backed working capital loan from Columbia State Bank, we are ready to take Giant Loop to the next level.”

Cecil and Frankle will introduce an updated and expanded 2013 Giant Loop product line at the EICMA motorcycle show in Milan, Italy in November, followed by the Dealer Expo show in Indianapolis in February 2013.

Giant Loop products are available from international distributors and US dealers. For details, go to, or visit the “Go Light, Go Fast” blog at

Made in USA, the Giant Loop line of super rugged, ultra lightweight, high performance motorcycle soft luggage includes: Great Basin Saddlebag (50 liters), Coyote Saddlebag (30 liters), MoJavi Saddlebag (10.5 liters), Fandango Tank Bag (10 liters), Diablo Tank Bag (4 liters), Buckin’ Roll Tank Bag (3.5 liters), Coyote Dry Bag (12 liters), Great Basin Dry Bag (23 liters), Coyote Dry Pods (30 liters), Great Basin Dry Pods (50 liters) and Hot Springs Heat Shield. Giant Loop motorcycle soft luggage fits a wide array of adventure, sport, dualsport and dirt bike makes and models, requiring no special racks, mounts or braces.


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