LITE 95.7 Celebrates “Lite Christmas” – Adopts Holiday Music Format

For the eighth consecutive year, Continuous LITE Rock…LITE 95.7 will adopt an all-holiday music format on Friday, November 23, 2012.  LITE 95.7 will celebrate LITE CHRISTMAS through Christmas Day.

“We are delighted to continue our tradition of celebrating the holidays with Christmas music on LITE 95.7,” said David Miller, Program Director and morning personality of LITE 95.7.

LITE 95.7 and Maul’s High Lake Spas will present a “Holiday Getaway-A-Day” to a listener each weekday of LITE CHRISTMAS.  Winners will receive an overnight stay at the Vintage Plaza Hotel in Portland, Fairfield Inn & Suites by Marriott in Bend, Columbia Cliff Villas in Hood River and Oregon Garden Resort in Silverton.

Several less fortunate families in Central Oregon will be visited by Davey Claus and the LITE 95.7 elves, who will deliver a holiday meal and gifts for their family. “We get to do many great things in radio, but helping families during the holidays is the most enjoyable thing we get to do at LITE 95.7 all year,” said David Miller, whose alter ego is Davey Claus.  “We have generous partners in the community who help us provide a Christmas experience to a family that may not otherwise have one.”  Davey Claus is presented by Smolich Motors, with special thanks to Bend Garbage & Recycling and Food 4 Less.

LITE 95.7 is the official radio partner of several holiday events around Central Oregon, among them:

–                           Abilitree’s Holiday Magic Concert Series, featuring the Central Oregon Community College Cascade Choral;

–                           The 29^th Annual Festival of Trees, benefiting Hospice of Redmond-Sisters;

–                           The Arthritis Foundation’s annual Jingle Bell Run in downtown Bend;

–                           The 21^st Annual Hospice Christmas Auction benefitting Pioneer Memorial Hospital in Prineville;

–                           The Rotary Tree of Joy, benefitting the Salvation Army.

LITE 95.7’s air personality lineup includes David Miller (5 am – 10 am), Jim Schoebel (10 am – 2 pm), John Tesh (2 pm – 7 pm) and Delilah (7 pm – Midnight) and John Tesh (Midnight to 5 am).  Learn more about LITE CHRISTMAS from LITE 95.7 on the worldwide web at www.lite957.com or www.litechristmas.com.  LITE 95.7 is also heard at 93.7 mhz in Madras.

Horizon Broadcasting Group, LLC owns and operates five radio stations in Central Oregon, and operates KBNW-AM (1340 khz and 104.5 mhz) under a Local Marketing Agreement with Summit Broadcasting Group, LLC.  HBG’s stations in Central Oregon include KQAK-FM (105.7 mhz, Rock & Roll’s Greatest Hits), KWPK-FM (THE PEAK 104.1 mhz, Hot Adult Contemporary), KLTW-FM (LITE 95.7 mhz, Adult Contemporary), KWLZ-FM (simulcasting KBNW-AM at 96.5 mhz) and KRCO-AM (690 khz and 96.9 mhz, Country’s Greatest Hits).  HBG also operates www.mycentraloregon.com.