Would you like to discover the keys to making your brand magnetic and making you shine? Mark your calendars and join The Advertising Federation of Central Oregon for a very special October AdBite on October 24 from 11:30am–1pm featuring speaker, Lynette Xanders who brings brand artistry to strategy through finding a path – but not the same path as everyone else.
It’s about zigging while everyone else is zagging. Finding a golden path to riches. And getting everyone on the same proverbial page. This session will give you: ~ a new way to think about what you have on offer ~ tools to help you find places to play ~ ideas for bringing these ideas to life in an inspirational way You’ll leave with everything you need to shake up the status quo, see old problems in a new light and find rich possibilities: the keys to making your brand magnetic and making you shine.
Lynette Xanders is a global qualitative researcher and the CEO and Chief Strategist of Wild Alchemy, a brand momentum company. Using traditional and non-traditional research to capture consumer insights, Lynette is adept at crafting information into brand positioning, marketing and innovation strategies.
Her experience comes from being a 20-year Account Planning veteran of advertising agencies such as Cole&Weber, DDB Seattle, BFS/Chiat Day, BBDO Vancouver and The Richards Group as well as an external partner for some of the best agencies in North America. The October AdBite will be held on Thursday October in the St. Charles Bend Conference Room.
The price to attend is $25 for AdFed members and $45 for non-members. Online registration closes at noon on Tuesday, October 22. Registration at the door may be available depending on space. www.adfedco.org. The Advertising Federation of Central Oregon is a nonprofit organization of advertising, marketing and public relations professionals dedicated to promoting and enhancing the success of its members through education, connection and inspiration. The organization supports excellent creative and strategic advertising, helping build successful local businesses and a stronger community.
