Experts in search, social media, creative and marketing to light up Bend for sixth consecutive year October 13-14.
The Bend WebCAM conference hosted by Pixelsilk and AdFed of Central Oregon announced its line-up of top-notch conference keynote speakers. The popular conference imports some of the leading innovators from around the country, specifically in the web, creative and marketing fields – and attracts attendees from the Pacific Northwest, up and down the West Coast and beyond. This year’s BendWebCAM will be held in Bend October 13-14, 2014.
Keynote speaker Bruce Kasanoff, founder/story teller at Now Possible, said, “I’ve always wanted to visit Bend. When the news arrived that Bend WebCAM would be gathering the most creative folks for miles around, I was the first to sign on. I can’t wait to help bring out the best talent in others.”
Kasanoff will present The Best Talent is Bringing Out Talent in Others. Those who cultivate talent in others find their lives enriched and their careers supercharged. This talk is a special expanded version of the 2013 article that mattered most to LinkedIn’s 300 million members. Kasanoff is a highly entrepreneurial communicator, social media pro and innovative marketer with over 110,000 followers on LinkedIn. He was an original partner of the customer strategy consultancy, Peppers and Rogers Group. He has authored or co-authored five critically acclaimed books including Simplify Your Future. Making it Personal, Business Evolves, Leadership Endures; Smart Customers, Stupid Companies and How to Self-Promote Without Being a Jerk.
In addition to Kasanoff, other keynote speakers include:
Farrah Bostic, Founder/Story Teller at the Difference Engine
will present “Growth Hacking: What Lean Startup Principles Bring To Marketing.” Farrah will cover the basic concepts of Lean Startup thinking, how it applies to marketing or advertising strategy, and how companies can benefit from a growth hacking – low cost, social/viral alternatives to traditional advertising – approach to customer acquisition and retention.
Farrah has honed her expertise as an advisor to the world’s most respected brands, including Apple, Microsoft, Disney, Samsung and UPS. She has been a copywriter, digital creative director, group planning director, brand strategist, and innovations lead, working for some of the most creative and strategic agencies and consultancies in the world, including Wieden + Kennedy, TBWAChiatDay, Mad Dogs & Englishmen, Digitas, Hall & Partners, and OTX.
Michael King, director of Owned Media at Acronym
King’s topic will be announced at a later date, because he is likely to present about something that people aren’t even talking about yet! No matter what the topic ends up being, it’s safe to say that the Bend WebCAM audience will be getting a world premiere keynote presentation.
King returns to Bend by extremely popular demand after participating in the 2013 Bend WebCAM. Affectionately known as “the Don Draper of SEO,” he has an extensive background in software, web development and creative owned media solutions for many Fortune 500 brands. Previously, he was responsible for the SEO campaigns of LG, Citi, Sanofi Pasteur, Cartier and General Mills as the SEO lead at Public is Modem. He was member of the SEO team at Razorfish.
Marty Weintraub, Founder/CEO at aimClear
Weintraub agreed to come back to Bend WebCAM following an overwhelmingly positive response to his presentation at the 2012 conference. He will present on the latest in Facebook and social media marketing, announcing his presentation title soon.
Weintraub is the founder and chief evangelist of aimClear, an online marketing agency, dominant in audience targeting and customer acquisition. His firm serves suchiconic global brands as Intel, Firestone, Siemens, Victaulic, Tektronix, Dell, Eurail and The Washington Post.
aimClear was twice named a top workplace place in Minnesota by MN Business Magazine, including 2014. Marty was honored as Search Personality of The Year at the 2013 US Search Awards and judged the 2014 European Search Awards. Marty is a fixture on the international conference circuit and was named the #3 most influential PPC professional in 2012 and #2 in 2013 by PPCHero.com.
Weintraub said, “Bend WebCAM is a coveted regional online marketing conference, on par with substantially larger cities. I’m thrilled to keynote this conference as well as to sample Bend’s famed brewhouse fare. Grab your up-close-and-personal conference pass now or you’ll read about the conference somewhere else and wish you had attended.”
In addition to these keynote speakers, Bend WebCAM will feature ten other thought influencers who will lead workshops and breakout sessions exploring the left brain (Geek), right brain (Chic) and hybrid (SuperFreak) worlds of traditional and interactive marketing. The conference will also include the highly popular “Hot Seat” panel in which a group of industry geniuses in both search engine optimization (SEO) and marketing fields review a handful of websites submitted by attendees.The panel will provide expert feedback on everything from search engine rankings to user experience (UX) to link building to overall branding. Weintraub and Will Scott will lead a social media workshop with a hot seat component focusing on social media marketing and promotions. Attendees can sign up to have their website or social media reviewed for $50 by emailing info@bendwebcam.com.
Being based in one of the nation’s top craft beer-centric towns, Bend WebCAM,as one might guess, is not all serious business. At the end of Day 1, attendees can look forward to the popular Brew Ha-Ha mixer and the Brew Bye-Bye will close the conference on Day 2. Both offer attendees the unique opportunity to taste many local brews as they mix and mingle with the conference speakers.
To register for Bend WebCAM visit www.bendwebcam.com/register/ and use the discount code BUZZ for a limited time to save $179. If you are an AdFed Member, you get the best possible price for a ticket – just $250 until September 11 when ticket prices go up.
