While all types of content sharing are essential when marketing online, videos have become the most common marketing medium by small and large businesses. Today, consumers are finding it easy to connect with visual content than other forms of marketing, making video a crucial part of any marketing campaign. However, it’s not easy to create a successful marketing video, especially with no experience. Here are some fundamental video marketing tips that will help persuade customers to buy from your business.
Effective Video Marketing Tips
Get a plan
Without a plan, you’ll never get the full value of the efforts you put into your marketing campaign. It can be tempting to jump right in without having to spend a lot of time mapping out a strategy, but that’s one of the biggest mistakes. You must have some direction before starting to film, ensuring that you don’t waste time developing and promoting content that doesn’t resonate with your prospects.
Start by identifying your target customers and create a buyer persona that will help you narrow down your prospects for targeted marketing for your services or products. For instance, the Borgata Online casino bonus code uses a robust system that narrows down the prospects and makes it easier to customize their content for the right people.
Closed Captioning is Important
Closed captioning is often overlooked when promoting marketing videos. The service displays what the video is saying in text format, making it easy for anyone to understand even while not listening. On Youtube, closed captioning is an important factor in how your videos rank on their system. Youtube handles billions of requests every hour, with the number of unique users being only second to Google.
While posting videos on other social media sites like Instagram, Facebook, and Twitter, closed captioning is crucial as most of these platforms display videos without audio. Instead, the platform allows the users to select whether they want to hear the sound or not. As such, if someone were going through their feed and saw your video, they wouldn’t know its contents unless they chose to click it. It’s also highly likely they won’t click without knowing what to expect.
Repurpose Existing Content
Many business owners fail to repurpose the content that they already have. You don’t have to start by producing new content immediately since you may have a library of content that you previously covered on different subjects. For instance, If your blog has been running for a while, you may have different scripts for different videos you may consider creating.
Converting your posts into videos not only makes it easy to start creating content but also helps to retarget people that your blog may not have reached. That’s because there are a ton of people who don’t spend time reading blogs, but they can watch a video. That exposes your brand on a broader scale.
Get it right from the Intro
In any marketing video, the intro is the key to its success or failure. It determines whether the prospects watch until the end or are distracted by other videos on the platform. Indeed, most people who watch videos wait for the first three seconds and decide whether to leave or watch until the end. That means you only have the first three seconds to pique the viewer’s interest.
