Just a few short decades ago, high footfall in stores and phone calls to company sales lines were the tell-tale signs of a successful business. These days, it’s all about clicks, engagement and dynamic online marketing strategies.
Today, businesses rely heavily on social media marketing strategies. They help build a following, target a specific audience and sell directly to them via their social media platforms. However, it’s easy to think that all this is doable with just a few clever posts, a couple of attractive images of your products and a link to your website.
Successful social media marketing means focusing your efforts on numerous areas of your marketing strategy. Researching your competitors, finding the right balance between advertising and non-promotional content, creating unique content, and even using scheduling software to make the entire process seamless. Speak with the experts at ContentCal for more information on social media content creation and publishing.
So, if this is the case, why do so many businesses ultimately feel disappointed with their marketing results? Here we’ll explore the reasons why social media marketing isn’t working for your business.
You ignored all the data
Social media marketing campaigns, like targeted ads, are wonderfully budget-friendly – these are ideal if you’re a fledgeling business with a small marketing budget. Unfortunately, it’s easy to continue throwing small amounts at your social media campaigns even if they’re not giving you the results you want. It’s a classic example of throwing more money at a problem in the hope of finding a solution.
In reality, the reason your SM campaign isn’t working can all be uncovered in the data collected throughout the process. Analytics provide invaluable insight into the demographic of people who actually engaged with your posts, the time of day you received the most engagement and how many times your content was liked or shared. Ignoring this data means you’re missing out on valuable information that could give you the social media boost you’ve been paying for! It’s best to compare it month to month – set yourself targets to work towards.
You’re not producing engaging content
It’s easy to only post about your products, after all, that’s what you want people to engage with. However, before people engage with your products, they need to trust your business, and creating a sense of community through engaging and creative posts is the best way to achieve this. Highlighting interesting things about your company or your staff, starting polls on your social media pages asking people’s opinions etc, allow potential clients to feel as if they know you by being personal yet professional online.
And finally… you’re not engaging with your followers
You may have scheduled all your posts to go out on various social media platforms throughout the day, but that one prospective client whose question has gone unanswered has now taken their business elsewhere. Social media is exactly that. Social. It’s a place where clients can interact with you, ask questions and voice their praises and their grievances!
You might have incredible content, but if you’re failing to cover the basics of communication, how can you expect anyone to spend their money with you?
