When: Thursday, December 3, 2020 from 3:30-5pm PST
Cost: FREE
Where: This is an online event.
This SCORE webinar focuses on pricing strategies for small business and recognition that pricing of products or services is as much a marketing decision as it is a business financial decision. We’ll cover a number of issues, including a discussion of 20 different pricing strategies that you may (or may not) choose to use in your business.
Takeaways from this SCORE webinar include:
- A better understanding of pricing as a business marketing tool
- What are the limits to pricing changes
- Where do you sit on pricing: price setter or price taker?
- How to examine your pricing and your business break-even point
The importance of Product & Service Differentiation
Join us as we discuss an important and often overlooked small-business topic. We’ll include time for open discussion and offer several real-life examples garnered from actual SCORE client stories.
This webinar is being hosted by the Central Oregon SCORE chapter with course leaders from Vancouver SCORE.
Course Leaders:
Arthur Wm. “Bill” Ruttledge is a 40+-year veteran of the financial services industry, during which he consulted entrepreneurial small businesses and major nonprofit institutions and publicly held corporations.
Larry McKinley’s varied career includes being a classroom instructor, sole proprietor and a VP in charge of more than 400 employees in three countries. Much of his career was involved in manufacturing for the semiconductor industry, specializing in Operations, Quality and Human Resources management.
