Services Marketing: Focus on Service Characteristics to Create Competitive Advantage
How does one go about marketing a service—a pet boarding and grooming service, for example?…
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Using the Media Effectively: Some Tips on Publicity and PR
Do you want your business to experience the recognition and growth that it needs and…
Build Unique Core Differentiators (UCDs) for Your Business
You’re hungry. You’re walking down Oxford Street in London and all around you are fast…
Why Use the Web to Boost Your Sales?
Even with all of the businesses that have created websites during the past several years,…
Growth Marketing
For any business to efficiently and effectively establish itself in a market and grow, its…
How to Improve Your Advertising
Here are some tips for improving your advertising, taken from Guerrilla Marketing by Jay Levinson–For…
Seeking Profits & Social Responsibility
Central Oregon benefits from socially responsible businesses. The Central Oregon Boys and Girls Clubs, Bend…
Courting the Courts
Pay attention area businesses. Small claims have become a bigger deal. The limit on these…
A Legal Ounce of Prevention
It is difficult, if not impossible, to manage a business without having to consult an…
What to Do When A Customer Claims: “Your Food Made Them Sick”
Oregon Health Division figures show that 25 food-borne illness outbreaks—ranging from unpasteurized orange juice to…