Six Ways to Captivate Your Boston Audience


Is your company looking to connect with consumers in the city of Boston? There are so many unique aspects of the city you can capitalize on with your advertising. Boston has a long history dating back to the beginning of America. Not only is it a popular location for tourism, but it has great traditions with its sports teams and is home to several colleges and universities, all of which make it a valuable spot for your ad dollars. Let’s explore a few ways to reach the people of Boston.

1.   Where Can I Advertise Along Major Transportation Routes in Boston?

The city of Boston is home to 680,000 people, while the entire Greater Boston area has around 4.7 million residents. That’s a lot of people to reach with your advertisements. Boston has several freeways and state routes, including I-90, I-93, and I-95. Concentrating your ad budget on billboards in boston can pay off for you due to the enormous number of commuters going in and out of the city each day. The well-traveled roadways are a great spot for billboards in Boston and the surrounding communities.

Boston also has a major public transportation system called the Massachusetts Bay Transportation Authority, or the MBTA. It includes commuter rail lines, subways, buses, and ferries. Advertisements in and around these public transit areas will also be seen by a huge number of people, connecting your business to these consumers.

2.   How Do I Advertise to Students in Boston?

Greater Boston has more than 118 colleges and universities, making it a fantastic place for businesses looking to reach students and a highly educated population. Schools such as Harvard University, Boston University, the University of Massachusetts Boston, Northeastern, and Boston College are just a few of the larger academic institutions in the city. If you have a product you are looking to promote to the student demographic, Boston is the place.

3.   What Are the Boston Sports Teams?

Boston is known to be fanatical about its sports teams, so advertising with billboards in Boston near some of the sports arenas will get you an audience with an engaged segment of the population. The Boston Red Sox baseball team plays at the famous Fenway Park, the Boston Celtics basketball team and the Boston Bruins hockey team share TD Garden, while the New England Patriots play football at Gillette Stadium in nearby Foxborough, Massachusetts.

The city of Boston also hosts numerous sporting events, perhaps none bigger than the world-famous Boston Marathon. Advertisers can become a sponsor for events in Boston, which creates goodwill for your business from fans of the team or event you partner with as you raise the brand awareness for your product as well.

4.   Where Can I Reach Tourists in Boston?

Boston was very important to the birth of America and has a great number of historical sites from that time. The Freedom Trail is a 2.5 mile stretch of notable places including Boston Common, the Old State House, the Paul Revere House, the Old North Church, the USS Constitution, and the Bunker Hill Monument. Billboards in Boston around these historic locations will be seen by millions of tourists each year. Other Boston tourist spots include the theater district, the Boston Tea Party Ships, the Museum of Fine Arts, and the Public Garden, all prime advertising locations.

5.   Where Do I Find Travelers Coming to Boston?

Along with billboards in Boston along the freeways, the best way to reach people coming to the city is in and around the airports. The major airport serving the area is Boston Logan International. An enormous number of people travel through the airport each day, so advertising at Logan International is smart for a business looking to advertise to a large audience.

6.   Are There Other Ways to Advertise to Boston Residents?

For businesses who want to tailor their message to demographics of varying ages, Boston radio could be the right way to go. Radio is popular with a large portion of Boston residents and with so many stations to choose from, you can pinpoint your desired audience easily.

Television is another outlet to consider when advertising in Boston. The costs with television ads can be higher, but the audience you will reach with your message will be big as well. Being selective about which programs or events during which you advertise will also allow you to reach your desired demographic.

The Opportunities Are Everywhere

Boston is a city with many positives to offer advertisers. The large number of daily commuters make billboards in Boston a valuable tool. The booming tourism and sports industries also provide opportunities to connect with consumers. If your business is looking to expand and get the message out to new buyers, take a look at Boston.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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