What are the benefits of social media marketing? If you own a company, these are the top 11 benefits of social media for business you need to see.
Social media marketing is incredible, but it can seem overwhelming. After all, there are an endless amount of channels to choose from. And don’t even get us going on how much time it takes to keep up with everything.
There are likely several untapped avenues you haven’t tried. Instagram stories are one example of a social media feature you may be missing out on.
The truth is this: You can’t ignore the endless benefits of social media.
To encourage you to take advantage of all that social media offers, here are 11 benefits:
1. Improving Website Traffic
Social media has the potential to improve your website traffic significantly. For example, on Twitter, you can post links to your latest blog post or product. And on Facebook, you can do the same.
When people click on the link, that’ll take them to your website, and the more visitors you have, that’s more exposure for your company.
When traffic increases, that’s excellent news! Thanks to website visitors, you’ll make more money and become better known.
2. Promoting Products & Services
The beauty of social media is it’s incredibly simple to promote your products and services. Make it a habit to write a blurb about your product and include a link to it on social media.
Even if you don’t get many clicks, the more you consistently post, the more visitors you should get.
There’s more visibility and purchases that come with people seeing the promotions. So continue to show off your products and be creative with your strategy!
3. Listening to Customers’ Thoughts
“Listen” to people’s thoughts about your products and services on social media. They may ask you questions or get into individual chats with other customers. You must respond to everyone and pay attention to what they’re saying.
Using social listening, determine what changes to make and what is working.
Don’t get discouraged if there’s negative talk once in a while. Do your best to answer everyone’s questions, resolve issues, and stay upbeat.
4. Improving Your SEO
Social media is ideal for sharing links to your recent blog posts and other content.
While social media doesn’t impact your SEO directly, it can build website traffic. And when you get traffic, you’re more likely to rank higher in search engines.
To get traffic, write high-quality content structured with well-thought-out SEO practices.
Writing excellent content that incorporates targeted keywords should be your top priority. The more you perfect your content and keywords, the more your SEO will improve.
5. Offering Exceptional Customer Service
Customers can contact you on your website with questions. But giving them another way to reach you on social media is helpful.
Customers and potential customers tend to ask questions on social media. Or, they may suggest how to improve a service or product.
Being able to respond in real-time shows that you care about them. And it also conveys that you want to help resolve any issues that are going on.
6. Establishing a Story
What kind of brand story do you want your company to tell your followers?
Using social media, you can teach others about your brand and what it stands for. Social media allows you to tell your story. Establish who you are and what your brand is all about.
The more people know you, the more they won’t be able to forget about you. So, work hard to be unforgettable!
7. One Upping Competition
Competitors may not have that strong of a social media presence. Or, they may not be using social media at all. Use that to your advantage and leverage social media to build your audience.
You’ll be one step ahead of your competitors. Pretty soon, they’ll wonder why they didn’t establish themselves sooner!
8. Referring People to Your Site Using Your Profile
Having a link to your website under your profiles is a great way to refer more people to your site.
When setting up different profiles, include a link to the page you want them to go to. If you’re promoting a current service, add that link instead of your home page link.
Have a link to the page you want people to visit the most at that time. When a promotion or service changes, don’t forget to update the link.
Pointing people in the direction of your site naturally leads to bigger and better things for your company!
9. Improving Customer Satisfaction
Getting back to customers via email or a contact form works. But besides email, customers like knowing their comments on social media don’t go unread.
A simple way to improve customer satisfaction is by responding on social media.
Get back to them as soon as possible to show them you care. It’s vital they know you’re eager to build a relationship with them and keep them happy.
10. Showing Off a Human Side
Having a face to go with your services attracts consumers. Plus, it also makes your brand more appealing.
Don’t be afraid to get personal. Tell them more about yourself to humanize your company. You could also feature different team members.
Continue to think of ways to humanize your brand to make it more appealing to your customers.
11. Using Free Channels
For the most part, social media is free, and it’s easy to set up accounts.
Despite what you may read, you can’t magically get followers, though. It takes time to build a following.
If interacting on social media is something you enjoy, make time to do it!
Yes, social media is free, but to improve views, invest in advertising. Building relationships organically is beneficial, but ads get you a lot of page views and purchases.
Conclusion
So are you ready to get social on the web? It may seem intimidating, but the benefits far outweigh the risks.
You have nothing to lose when setting up different social media profiles. Start with the most prominent social platforms first, like Facebook and Instagram.
It would certainly help if you did your research. Why? Because it could be that your audience hangs out on LinkedIn instead of Twitter, for example. Stay in tune with your customers so that you can cater to their needs.
The same goes for if you’re running a blog. Listen to what your subscribers and readers are telling you and promote what they want to see.
It takes some trial and error to read between the lines. But before you know it, thanks to social media, your traffic will grow exponentially.
Caitlin Sinclair is the Property Manager at Azure (CA) and has five years of experience in property management and many years in Customer Service. She shares her passion for her community in all that she does and thrives at making Azure the place to call home for current and future residents.
