Some people say that marketing is the art of building brands, and in today’s world, the digital space is the cornerstone of any solid marketing plan. Everyone’s online; young children play online; teenagers share their fun online; young adults get information online; business people follow market news online; and seniors find entertainment and communities online. The internet has seamlessly become an extension of our physical everyday lives.
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That’s why the realm of online marketing has expanded beyond anyone’s wildest dreams, and it keeps growing. And while every marketer dreams of successful campaigns that create massive buzz and generate word of mouth, it’s safe to say that it can’t be done without mastering the art of online marketing. In this article we simplify four basic steps for you to take in order to make it big in this arena.
Enrich your website
Think of your website as you shop; your visitors expect a certain experience as they walk through the door (or in this case, click through to the homepage). As you plan the layout of your website, you should check out what the competition is doing with theirs. The branding, colors, tone, and words chosen. Aim for an informative and entertaining website that people want to spend more time browsing through – get their attention!
On the other hand, choose a hosting service that can cater to your website’s needs and won’t crash. To be able to decide on the right hosting service for you, read reviews about the different providers out there, and the types of hosting available; start with this review of Bluehost and make your way from there. According to this review, ‘The different types of hosting vary greatly from one another, and it’s important to make sure you’re going with the type of service that’s exactly what your site needs.’
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Befriend social media
Social media can make or break your brand, so befriend it! The various social media platforms provide a wealth of information about your potential customers; their likes and dislikes; what they need; and what they are willing to pay for. It also provides an instant communication tool that enables you to listen to feedback in real time, and the chance to do something about it.
Get your blog on
Blogs that redirect to your website and social media pages not only increase traffic to your channels, but also enhance your search engine optimization efforts. Use well-researched topics for your articles, and grab attention with catchy titles that spark intrigue.
Optimize your content
Short informative videos, funny GIFs and memes, as well as useful infographics are all attractive tools for the everyday marketer. They are efficient ways to deliver your promotional message, and can go viral if they hit the audience in a sweet spot. And because content creation is an investment in terms of time and effort, you will want to back your work up with some market research.
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Planning and implementing a stellar online marketing strategy requires a careful approach that is customized for your business needs. In this article, we just gave you a quick guide as an overview of some of the fundamental activities involved in kicking off an effective online presence. Your part is to expand your research on each of these points, studying them in much greater detail, so that you can step into your next campaign with confidence.
