A trade show could be the ideal opportunity to not only promote your business on a whole, but also to sell your product(s). Whether you’re excited to announce and showcase a brand new item or you want to expand sales on an existing item, keep reading to learn how to successfully sell your products at your next trade show.
Develop a Fabulous Trade Show Booth
After you’ve determined the ideal trade show to attend in order to access the audience that will be most interested in what you have to offer, it’s time to do your research into companies that are known for developing fantastic trade show displays and booths for companies like yours.
Remember, an attractive pop up trade show display will entice more people to actually stop by your booth and learn more about what your brand has to offer them, while a drab or ineffective display will only serve to keep people walking by without stopping.
Ask the Customer Plenty of Questions
Many people make the mistake of thinking that, when it comes to selling, they’re only required to answer questions that the customer might have, but you should not stop there. Instead, you should also make it a point to ask the customer plenty of questions.
In particular, you should focus upon asking open-ended questions that require much more than a simple “yes” or “no” answer. The purpose of these questions is to show your interest in what the customer wants and needs, as well as to assess how to cater your sales pitch to that particular customer for the best results.
Focus on Hard Selling
Soft sell approaches simply don’t work as well as hard sell approaches when you are at a trade show. Attendees who do end up showing an interest in what your booth is all about and what you have to offer should be approached immediately. You should also go ahead and invite those attendees to access additional information about your services or products right away, rather than letting them wait, as they’re more likely to move on if you leave them waiting.
Just remember that attention spans at trade shows are quite short because there is so much that an attendee can do and see, so unless you can grab their interest right away, they will leave your trade show booth in about a minute.
Be Professional and Courteous
Always watch your manners while you’re at a trade show representing your business, and always appear and behave in a professional manner. Don’t sit down, smoke, drink, eat, or make people think that you aren’t interested in their presence at your booth. Instead, engage with them by asking and answering questions.
Attending a trade show is a great opportunity to make some new sales and access a whole new customer base, but if you don’t know how to properly sell your items at these events, you will falter. Therefore, be sure to implement the tips above at your next trade show to improve your sales figures.
