Why Targeting the Right Demographic Is So Important in Marketing


Take any marketing class or ask any marketing expert for advice and what you’ll end up discussing is the importance of nailing down and targeting the right demographic for your business’s products or services. But why is targeting the right demographic so important to the success of a company? Keep reading to learn more so that you can make your company grow.

Design Marketing Plans That Work

Whether you are working on an eliquid marketing campaign or you are promoting a new startup, you need to figure out who your target audience is if you want your marketing efforts to be successful. And to find your brand’s target market, you should focus on psychographic, demographic, and geographic criteria.

As soon as you understand the people that you need to go after with your marketing messages, you will be able to create a campaign that will work on attracting those people to your company. You will know how to speak to them, where to reach them, and how to entice them to make a purchase because your plan will be focused on their needs. So instead of sending a marketing message out to everyone and anyone, and realizing that most people aren’t listening because your products and services don’t apply to them, keep it targeted for the best results.

Identify Your Ideal Customers

Another reason why targeting the right demographic is so important in marketing is because it allows you the opportunity to identify who your ideal customers are. If you offer a range of services and products, you will need to target the marketing for each of those items to a different group. Once you know the group that is best for each set of products or each set of services, you can adjust your marketing plan and goals and create everything from ads to product packaging that work on drawing in more customers and increasing your profits.

Know Where and When Your Customers Shop Most

When you have determined who your target audience really is, you can begin to gather more data about them and their buying habits. You can find out the types of products that they need or are searching for so that you can fulfill a need that the competition is missing. You can also find out when those customers do most of their shopping so that you can launch your marketing campaigns at the most opportune times. You can also learn about where those customers shop and where they are likely to be exposed to your ads. This all translates to being able to effectively reach that audience, market directly to them, and encourage them to make a purchase.

Once you really think about the importance of understanding your target market and its demographics, it becomes abundantly clear that every business of every size should gathering valuable data about its customers. If you have not yet begun targeting your ideal customers, you should start right away.


About Author

Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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