(Photo above: Brad Goebel of Texagon & Justin Johnson of LeadMethod)
Texagon Capital, a private equity firm based in Bend and Houston, recently made its first investment in an Oregon-based company with an investment in LeadMethod, a Bend-based technology company that provides channel sales management software to companies that sell through independent sales representatives and distributors.
Headed by Managing Principal, Brad Goebel, the founders of Texagon have previously invested primarily in energy companies that provide equipment or services to the oil and gas industry. But Texagon, which was founded earlier this year, was formed with a different purpose in mind. Goebel, who now lives part-time in Bend, was interested in diversifying the company’s portfolio and exploring local tech opportunities.
Because of his depth of experience in working with manufacturers with global sales organizations, Goebel immediately understood the solution that Lead Method provides to companies selling through third-party distributors and value-added resellers (VARs). Such companies often have little visibility into what happens with their sales leads and the potential opportunities that are in their pipelines.
“When I was in the energy business, this was an ongoing significant problem.” Goebel says. “I saw right away that LeadMethod had developed an easy-to-use product that gives marketing and sales departments actionable information about their third-party sales teams –and most importantly helps boost revenue.”
Texagon made its investment in LeadMethod as part of the company’s seed round. LeadMethod already has several clients using its software. The company continues to fundraise, with the aim of using these initial funds to further build out its product and grow the LeadMethod team.
“We are genuinely excited to be working with Texagon,” says LeadMethod CEO Justin Johnson. “Texagon’s investment will help us to continue to improve our product and grow the business.”
LeadMethod has also recently raised capital from Cascade Angels and the Portland Seed Fund.
About Texagon Capital, LP
Texagon is an investment firm that focuses on investments in small, private companies in Texas and Oregon. The founders, investors and affiliates of Texagon have hundreds of years of experience in investing in, managing, operating, successfully growing and profitably exiting small private companies throughout the United States. For more information about Texagon Capital please visit www.texagoncapital.com.
About LeadMethod
LeadMethod is a software company based in Bend, Oregon, targeting companies that sell through independent sales representatives and distributors. The company’s Distributor Relationship Management (DRM) software helps companies automate lead distribution, generate real-time feedback from their channel partners, and make data-driven decisions to optimize sales activities and increase sales revenue. LeadMethod can be used to optimize existing Customer Relationship Management (CRM) systems and other marketing automation software or as a comprehensive stand-alone platform. For more information on LeadMethod visit www.LeadMethod.com or call 800-406-5020.
Contact: Brad Goebel
Texagon Capital, LP
brad.goebel@texagoncapital.com
