Envelopes and A Postcard. SOURCE: Ylanite Koppens, Pexels
Postcards are a marketing and advertising option that get fairly high response rates, nearly 4.25%.
From a survey carried out on consumers by a small business, 85% of them mentioned that they are most likely going to shop with a small business that has professionally printed materials such as Postcards.
9 out of 10 consumers mentioned and indicated that printed material quality is a clear indication of the quality of service provided by a business. At 4OVER4, guarantee of quality postcard is assured, producing what is worth your money.
Custom die postcards, considered a traditional approach to marketing, are a great way to market your business or brand and there are a number of reasons why this approach could pull in a variety of clients to your brand, promoting sales.
What is postcard marketing?
Postcard marketing is a form of direct mail which helps a brand reach a targeted audience with promotional deals/offers they provide. This approach is a little old school considering all of today’s modern strategies to deliver promotional advertising to customers.
As the saying goes, old is gold. Quite a number of fast-growing brands today are starting to incorporate postcards in direct mail marketing, to their modern strategy.
Postcard marketing is an inexpensive and simple, flexible and inexpensive direct mail tool to generate leads, introduce new services and cultivate return interactions.
Making use of postcard marketing is a quick way to have your message out to prospective clients without needing to put together numerous marketing items to fill a package or envelope.
Advantages of postcards marketing
Postcards attract customers
Postcards incorporate a one one one interaction between a brand and the consumer. Custom die cut postcards for example, talk to the client even before they start reading the card and might impress or disappoint.
At 4OVER4, we print custom postcards of the best quality to make sure you impress your client and have your sales move to an alltime high.
Postcards attract customers because they bear a direct message that aims at that specific target market. They tell the customers what exactly they want to hear.
Take for example, your brand is running a special offer or event physically at its stores. A save the date postcard is the greatest way to move the customer over! Why, they feel special being considered as a potential customer and feel trusted as potential clients!
Postcards are universal
Postcards allow or create room for diversity. By this it means they can promote a variety of products and are not limited to just one specific or chain of products.
Bearing in mind that they work best with targeted and specific audiences, postcards can promote and advertise products specific to these locals.
However, they are not only specific to clients from a geographical location but also to a client’s previous order history and even household income.
Postcards can reach anywhere and everywhere and anybody, provided they are within your brand/business’ potential client scope.
Postcards are short and efficient
A lot of people are too busy to listen to a minute long video on product advertisements or a service being provided. Clients or consumers don’t read everything on physically handed alternatives of advertising. That’s why it is encouraged to be precise, catchy or impressive, and straight to the point!
To implement being straightforward, postcards are a good option.
Don’t wonder anymore how to make custom postcards for your brands, 4OVER4 has got you covered!
We totally understand how to implement this and will only keep your traffic busy via delivery of quality, short and efficient postcards for your brand or business.
This is through creative, attention grabbing headlines and custom die cut postcards which will eventually have readers know exactly what it is you’re offering.
Postcards are quick to launch
A postcard campaign is just as easy as it gets to the launching stage. As opposed to online campaigns, they are so easy to commence and all you need as a brand or business is a mailing list, a printer and a graphic designer.
4OVER4 provides printing and design options. This is via our exclusive design tool and would you look at that! You just saved the cost of separate printing and design! Reach out and select your preferred option, relevant to your audience and start sending!
Conclusions
Would you consider our listed benefits of marketing with custom postcards? Well get up and implement to get more traffic to your sales. Don’t get puzzled on where to order custom postcards because 4OVER4 is the only place you’d get quality results and value for your money!
