The Importance Of Instagram Verification


The Instagram verification badge is a much-coveted symbol for all Instagram users. It is a symbol differentiating exceptional Instagram accounts from an ordinary Instagram account, an authentic Instagram account from a duplicate or fake account. And its popularity explains why many users would not mind to pay for Instagram verification.

Here, we examine the importance of getting your Instagram account verified;

– Authenticity and Notability

An Instagram account adorned with the blue tick is an epitome of authenticity and notability. The primary reason for the verification badge is to distinguish real and notable Instagram accounts from those that are neither real nor notable. A blue tick on your Instagram account means you are the real deal, and you are noteworthy in your chosen field.

The blue tick has also been perceived as a status sign.Although Instagram did not intend for the blue tick to be a status sign, that idea has been strongly acceptedeven though it was only a social perception.People believe that being verified on Instagram has lifted you into an elite group of people. A verified Instagram account is culturally taken more seriously and afforded more respect by the general public.

– Stronger Search Engine Optimization

The Instagram algorithm is programmed to prioritize the Instagram accounts with the verification badge before considering other Instagram accounts. This automation means that when you search for a word or a user on Instagram, you are more likely to see verified accounts with similar names or words before seeing ordinary accounts with the same keyword. For a brand or a business, this is a huge boost to the number of potential customers and clients that will come across your Instagram account.

The Instagram verification badge shows that your Instagram account is newsworthy, popular, and valuable enough to be duplicated or copied. One of the requirements for verification is that the Instagram account applying must be newsworthy and notable.

– Credibility and Exclusivity

A verified Instagram account gives a brand better credibility.It makes the person, company, or brand more trustworthy across social media. This could be because of Instagram’s rigorous and thorough process to verify its users, making a verified account seem more credible and trustworthy than an ordinary account on Instagram. However, Instagram clearly states that the blue tick is not a sign of endorsement for any business or personality.

If your Instagram account is verified, your exclusivity is now evident. This means there is only one authentic you and your brand, and every other one is a copy or an imitation of your brand. The blue tick is a symbol of originality, and it is perceived as such by most Instagram users worldwide.

– Attracts More Clients or Customers

Getting verified on Instagram surely has a significant advantage to your business and brand. It has been discovered that companies and brands prefer to work with influencers and promoters that own a verified Instagram account.In the same vein, users tend to patronize a verified account more for the services they render than an ordinary Instagram account.

Final Thoughts

As a celebrity, public figure, or even a business or brand owner, it is important to be verified on Instagram because of the many benefits that the verification badge brings. Measuring the tedious process of getting verified against the importance of having the blue tick, you will find out that the process is completely worth it. There is also an option to pay for Instagram verification. However, pay only to authentic Instagram validation service providers.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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