The NOW Massage is Coming to Oregon


(Photo courtesy of The NOW Massage) 

The NOW Massage, a wellness brand transforming the therapeutic massage space, announced plans today for its first Oregon locations in Bend and Portland. The NOW Massage boutiques will be located in Portland’s Pearl District (903 NW Davis Street) and Hawthorne neighborhood (4510 SE Hawthorne Blvd), with an additional boutique coming to Bend (210 SW Century Drive). All locations are expected to open this summer.

“We are excited to open in Oregon and continue The NOW’s national expansion by bringing our singular aesthetic and elevated massage experience to the area,” said Gara Post, co-founder and chief creative officer of The NOW Massage, headquartered in Los Angeles.

The NOW has reimagined the approachable luxury of a neighborhood spa with high quality massages and custom enhancements that offer relaxation and healing. The boutique’s clean, modern design incorporates natural materials and is heightened by the scent of their signature Jasmine Coconut candles.

Each NOW massage boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the relaxing atmosphere. Massage therapists receive advanced training on The NOW’s custom services that go far beyond the traditional modalities and are designed specifically for stress relief, health improvement and relaxation.

At The NOW, guests can choose between three signature massage styles and pair their service with a variety of custom, exclusive enhancements. The Swedish-inspired options include: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can choose from custom enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.

The NOW branded product line and custom jewelry collection, designed by Post, is available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them.

“The NOW was founded on the principle that in today’s fast paced, digitally driven society self-care is a necessity, not a luxury,” said Post. “We designed the boutiques to feel like an oasis for recovery and relaxation and look forward to introducing Oregon to our inspiring wellness brand.”

About The NOW Massage:
The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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