Do you know how to run a successful email marketing campaign with a good ROI? Questioning if your email marketing strategy is working? It is estimated that 269 billion emails sent each day, there’s massive competition for the attention of your audience. These email numbers keep going up day on day. That’s why it’s critical to understand how to do email marketing the right way, so you can reach the target audience and engage with them.
Firstly – What is email marketing
Primarily the use of email to promote services or products. But a better and more suited definition of email marketing is the use of email in developing and nurturing relationships with potential customers or existing clients.
What Makes an Email Marketing Campaign Effective?
Email marketing campaigns need to be well written to attract attention in crowded inboxes. Below are three things that your next email campaign should have.
Personalization and Imagery
All Marketing emails need to be personalized to suit the interest of the reader and filled with exciting designs that can hold your attention. Few people prefer to read emails that are addressed “Dear Sir/Madam” -instead of their first or last name -and a small group of people want to read an email that simply gives them a wall of text with the relevant information. Visuals and graphics help your recipients quickly understand what the essence of the email is.
Responsive Design
Effective email marketing campaigns should be designed for all devices on which users can use to read their emails — be it a desktop, tablet, or a smartphone. Email campaigns that are designed to cater to mobile devices or handheld devices are especially important — a quality that is known as “responsive design.” In fact, 73% of companies today prioritize mobile device optimization over desktop when creating email marketing campaigns. A study shows that emails to personal email IDs are opened through handheld devices as opposed to desktops.
An Appropriate Call-to-Action
The marketing emails must contain a meaningful call-to-action (CTA). The brands are taking up subscribers’ time and space in the inbox with every other email, every message must have a definite point to it. Internet users are exposed to multiple emails per day. You should give a case in point as to why they should care about yours?
For starters, you might personally receive enough emails as it is, and it’s challenging to know which newsletters are worth subscribing to. Grab the attention of the users with crisp and concise subject lines and a meaningful CTA to improve your click and open rates.
Secondly: How do I get an email list?
To run a successful email campaign and to get the highest ROI, you need to build, maintain and engage a subscriber list, made up of individuals who want to receive and are ready to devour your content (and who opted in on purpose). The building of a clean list can take more work and time than expected, but usually, the lists that you build from scratch have more success compared to the ones that are bought. This stems from the fact that your list contains people who have subscribed to your content and folks who enjoy reading your content. Something to note here is that when you are sending emails to a list of people whose contact information you bought, many of the emails will get identified as spam, and spam filters will end up blocking the IP address from where that email was sent.
Few easy steps to create an email list :
- Create a signup form on your website. When people come to your website and like what they see, they’ll want a way to stay updated about your brand. Create a form for newsletter signups, blog updates, and also install a pop-up that is displayed for the first time visitors.
- Use a good and clean signup sheet. Whether it’s at your brick and mortar store, or any event that you’re attending or hosting, when you are surrounded by people who are into what you do, always make sure to provide a place for them to sign up and learn more about your product.
- Drive signups through your social media account. When you don’t have a substantial email list, but you’ve got an active social media following, tap into that channel. Share your signup form on your social media channels.
How will email marketing software help?
It helps you split-test and a/b test campaigns and measures the ROI with clear metrics. You can e observe in real-time on how the campaign is performing with critical metrics as and when they happen. This allows you to make changes and improve the campaign instantly.
If you’re not using a software in your email marketing efforts, you’re undermining your campaign’s full potential. An email marketing software ensures that you get proper ROI for your investments and ensure none of the efforts you put in go in vain.
