Running a thriving dance program is a dream come true, but it’s not easy. For those unfamiliar, running a dance program is all fun but also comes with unexpected challenges, demands your time, and is all-consuming, leaving you exhausted.
Suppose your top student is now qualified and is opening a dance studio across your studio. Another scenario is when there is someone recruiting students in a nearby park where most of your students come and go through. See, unexpected things hit from all directions, yet you have to keep going.
“The secret to success, my friends, is not to try to avoid or get rid of or shrink from your problems; the secret is to grow yourself so that you are bigger than your problems,” said T.Harv Eker. You, therefore, have to keep going.
How?
Recheck Your Marketing Strategies
The way people run a successful business keeps evolving. The environment keeps changing and thus, the marketing strategies as it’s a competitive industry. Keep learning and implement new technological tools available to you. Don’t forget to optimize your website and to leverage dance class booking software that works even while you’re asleep. As your booking system keeps running, learn how to better your dancing program, and implement those tips.
Find a Team That Got Your Back
Even when you have scheduling software, you need to recruit staff who will help you with cleaning, manage, and run your program. If you feel there isn’t exceptional talent nearby, network with other fitness trainers and friends. Ask for referrals too. For the time I have been running a fitness management program, I network with nearby trainers or run an online advert. This approach leaves me with getting only the best talent. Since you’re not perfect at everything, other team members can help you cover up your weaknesses by helping you shine. “Learn as much as you possibly can, and it will better help you handle your business and whatever comes your way,” Clough says.
Stay Focused and professional
Sharing the same passion you had when starting your fitness management program requires you to stay focus. After all, you need results, and those paying you want results too. The secret is to remain faithful to the art of dancing, and you’ll get successful results. Set your goals and tick each box after achieving them.
Deal with every recruit individually. If you schedule a group of kids for a dance class, dress them appropriately, and use music that is appropriate for their age.
Make Yourself Approachable
When upcoming dance school seems a threat to your school, take it lightly and avoid being defensive or rude. You can’t be everyone’s piece of cake, but you can try. If you fail to, better your program so as your brand sells itself. And when you’re busy and can’t take new students, refer them to another trainer. Doing so builds you a network from which you can inquire about different things that help you grow your business.
