A lot of content marketing is doing the same task over and over. Hence, a lot of it can be automated. It’s a hassle to do so many repetitive tasks so why do so many marketers do it? We think it’s because more people need to be exposed to the content platforms and tools that have popped up in the last few years.
Why use these tools? Why automate your content at all?
Automating your content marketing efforts will save you hours of time, employee resources, and most importantly will give you more clarity on how your entire content machine is doing.
In this article, we break down the top 3 ways you can automate your content marketing:
1. Make uploading docs to WordPress easier
One of the most time-consuming tasks for content marketers is migrating their articles, written in Google Docs, over to their WordPress blog. The two systems don’t integrate and have never integrated until now.
You can use a tool like WordPigeon to automatically send over your google doc file to WordPress and have it show up as a post (with the formatting and images). Yeah, it’s almost magical. No more spending hours saving images and copy-pasting paragraphs. This tip will save you hours and hours every week.
2. Use a content calendar
I cannot stress this enough. If you are writing posts and publishing them on the fly, without a structured content calendar, then you are simply shooting yourself in the foot. Your content marketing strategy needs to be organized especially if you have several writers writing for you.
A content calendar app like CoSchedule can help you organize your content according to keywords, author, and topic. Then, it displays it all for you really easily with all the deadlines and steps that need to be taken to get every post published.
Another great feature of CoSchedule is that it is a social media scheduler. It can help you schedule all of your social media posts at the optimal time and help you get the best stats on your audience and engagement rate across social platforms.
3. Re-purpose your content
Another great way to save yourself time is by using a tool like Story Chief. This tool takes your content and re-purposes your content to a variety of channels with one click. It’s a great platform that can save you a ton of time because you can write a piece of content and then re-purpose it into social media posts for all the channels that you are using, and other platforms, all in one place.
Recap
You can save a significant chunk of time and change by automating your content marketing efforts. First, use a tool like WordPigeon to automatically upload your Google Docs into WordPress. Second, use a content calendar tool like CoSchedule to keep your content organized and have your team tick off tasks in one place. And third, use a tool like Story Chief to re-purpose your content to all the various platforms with one click.
