As predicted by Cisco, video content consumes almost 80% of the internet and the number continues to grow rapidly. It is one of the most popular forms of content on the internet between audio, blogs, infographics, case studies, articles and so on. In this post, we’ll see the importance of video content in marketing and go through some remarkable video creation tools to create marketing videos.
Rise of Video Content Marketing
When was the last time you did not come across a video when using the internet? A long time ago. This is because video content has become an integral part of content marketing campaigns as it engages more users than simple articles. Pair the post with any related video and watch it attract more people.
Videos are engaging and allow visitors to connect with you better. So, we have compiled a list of the best video creation tools to help you promote your content across various video marketing platforms. Instagram, Facebook, Twitter, and most social media platforms are flooded daily with millions of videos shared by users. Having a good content creation software available is very handy especially now when videos are thriving.
Amazing Content Video Statistics
Before moving on to the different video content creation tools, let’s go through some stats if you are still confused about getting a video creation tool.
- 500 million hours are spent by viewers watching YouTube videos.
- 92% of mobile users share videos regularly.
- 87% of video marketers use video marketing tools and video making tools to their advantage.
- 51% of marketers consider video content the most effective ROI generator.
- 64% of consumers make purchases after watching related videos.
- 157% increase in organic traffic is observed with video content.
After reading all these statistics it becomes obvious that video creation for business is invaluable. Similarly, video tools are very important for marketers and businesses. Video marketing software helps marketers create engaging videos and promote services and products more effectively. Once you’ve created an engaging video, use services like Viboom to launch marketing campaigns.
5 Video Creation Tools to Up Your Marketing Game
Without wasting any more time, these are the five best video content marketing software and tools for beginners and pros. With the help of these video creation tools, you can scale up your business in no time.
Wirecast
Wirecast is a video creation tool that allows users to stream and make live videos on most devices. It lets people transform their Mac and Windows computers into a television studio with its surplus of available features.
With Wirecast, users can live-stream videos to their favorite social platforms like Facebook, Instagram, and Twitter. It is available in two versions, Wirecast Studio and Wirecast Pro.
Videoshop
Videoshop is a platform known for its versatility. Users can create high-quality videos in different formats, trim them, add sound effects, voiceovers, and create slideshows using the Videoshop video editing tool. It’s the whole package. Whatever you want a video tool for, Videoshop has a feature to do it.
After creating the video, you can easily share it on different platforms like Snapchat, WhatsApp, and YouTube. It is currently available for Android users on the Google PlayStore and is a user-friendly option for beginners.
Magisto
Magisto is a fully automated tool that merges the best bits and pieces from videos and photos to create a new video. You can add a little more pizzazz to the video by adding music, filters, and using any of the features Magisto supports.
Magisto is available in three paid versions,
- Magisto Business
- Magisto Professional
- Magisto Premium
You can also set up a free account, but the video length is limited to one minute and fifteen seconds. So, it is recommended to purchase one of the plans mentioned above to avail of all the benefits of this majestic platform.
Animoto
Like Magisto, Animoto is an automated video creation tool that boasts multiple customization features. You can merge videos created on Animoto or add video clips of your own and add different customizations offered by the video creation platform.
It is available in three pricing versions–Personal, Professional, and Business.
The Bottomline–Video Making Tools are a Huge Hit!
Marketing has evolved over the years and it is no longer dependent on traditional methods. Video content keeps viewers engaged and increases conversion rates. Once you’ve created a video using these phenomenal video making tools you can use video marketing platforms like Viboom to promote them. To learn more about the platform, click here.
