eCommerce allows people to buy and sell goods on a global scale twenty-four hours a day without incurring the same overhead costs as in cases of supermarkets, stores, etc. To better marketing combinations and increase the conversion rate, an average company uses eCommerce photography that helps in formulating business strategy and advertising products to the broader audience. As the Internet meaning grows in people’s daily life, the popularity of e-commerce continues to grow, and for business, this plays far not the last role.
There are some types of product photography that are used the most often. Let’s take a closer look at what are all they below.
- Flat Lay Apparel – this type of photography means that the clothing that must be photographed has to be carefully placed on the photo shooting surface so that the neckline and shoulders would be level.
- Accessories – this kind of photo has to make stress on accessories that usually are quite small. Therefore focusing on them is a hard goal. That is why professionals often prefer using here a pure white background since with its help the viewer’s eye easily focuses on the photographed object, even the smallest. The white background creates the illusion of infinity, where soothing white light takes the place of the horizon.
- Health & Beauty – pictures of cosmetics, grooming, and skincare on a white background or further clipping are the most demanded when it comes to beauty products. The most common is the frontal shooting point with the optical axis of the lens oriented strictly to the center of the subject. This allows for avoiding dimensional distortions in the geometry of the subject. Little bottles shoot out from such a point, among other things, are conveniently arranged in the layouts of joint compositions. They look harmonious and arrange perfectly on the catalog page or in the website section.
- Footwear – among the most effective shoe photos are those presented in the form of a model shooting. However, shoes photographing can do without models and be photographed in front of a white background also.
- Ghost Mannequin – extremely cost-effective technique that increases the conversion rate. Global customers typically trust the displayed products as well as the quality of the products. Post-production processing should make the product image as professional as possible. That is why many professional photo studios use it so actively.
- Bags – this extensive type of eCommerce photos of goods for men and women for catalogs, magazines, etc is occupied by photographing leather, rag and other types of bags, as well as urban backpacks.
- Jewelry – not only the most difficult in the technical sense but also quite responsible work, as due to numerous reflections post-processing of jewelry photos requires patience and persistence.
- Watches – difficult, complicated and time-consuming type of eCommerce photography that requires only a qualified specialist with rich practical experience in object photography. There is not enough basic knowledge. A photographer needs a deep understanding of the work of light, the ability to work with form, the ability to build a composition and choose an appropriate angle.
Selling goods and services through online stores and Internet catalogs is becoming increasingly popular. Internet trading has become a very important source of income for companies around the world. The importance of eCommerce photography can not be overestimated as the dominant majority of all products ever sold were well-advertised exactly thanks to the niggling work of cameramen and photo editor who conducted a great job before the product pictures started looking suitable to place them on magazines and online stores. All eCommerce types of photos play an integral role for numerous entrepreneurs who are doing great in online sales, distributing an absolutely fantastic number of products each day. With professional eCommerce photography services, all business ideas can be enhanced to a new level of organization. E-commerce has never been more interesting and picturesque.
