Visit Bend Awards $300,000 to Support Arts & Cultural Tourism Projects

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Twenty-two organizations supporting Bend’s arts and culture scene will receive a total of $300,000 in grants from the Bend Cultural Tourism Fund (BCTF), a Visit Bend program designed to increase participation in cultural experiences and spur economic activity during Bend’s shoulder seasons.

Funded entirely by taxes paid by overnight visitors in Bend’s short-term commercial lodging properties, RV parks and vacation rentals, the BCTF reinvests those dollars into local arts and culture to support experiences residents and visitors share. This year’s projects include the debut season of Ballet Bend, a benefit performance by Pattie Gonia in partnership with Outdoorist Oath, and expanded programming across film, music, visual arts and live performances.

An independent review board, the Bend Cultural Tourism Commission, evaluated applications requesting nearly $950,000 before recommending funding for 22 projects. Visit Bend’s board of directors approved the commission’s recommendations at its monthly meeting.

Top awards include $29,000 each to BendFilm, the High Desert Museum and the Tower Theatre Foundation. Additional support will help bring events like TEDxBend, Winter PrideFest and the Bend Fall Festival to broader audiences. This approach helps stabilize visitation across the calendar, supporting local businesses and jobs beyond peak travel periods.

As in the past, this year’s funding reflects a balance of established partners and new voices, helping sustain Bend’s cultural ecosystem while expanding opportunities for emerging creators. Thirteen returning organizations received support alongside nine new grantees, bringing the total number of BCTF recipients to 59 since the program’s inception.

The BCTF, now in its 11th year, reinvests a portion of Bend’s transient lodging tax into organizations seeking marketing and research support for high-quality events that have the potential to attract visitors from beyond a 50-mile radius. The majority of lodging tax revenue goes to the City of Bend to support core services such as police, fire and roads, offsetting costs that would otherwise fall more heavily on residents. Visit Bend manages a smaller, restricted portion to support tourism-related initiatives, including the BCTF, in an effort to boost city revenue and support local businesses.

“The Bend Cultural Tourism Fund takes the economic reality of Bend’s popularity as a destination and uses it to enhance the experiences and quality of life that we all love,” says Zavier Borja, Visit Bend’s destination stewardship director who oversees the grant program along with its sister initiative, the Bend Sustainability Fund (BSF). “That, to me, is a clear example of regenerative tourism at work.”

Since its inception, the BCTF has awarded more than $2.8 million to projects that expand access to arts and culture, support local organizations and encourage travel during periods of low occupancy. The BSF has awarded nearly $3.9 million for infrastructure-related projects over the past 5 years. By directing visitor-generated revenue directly into the community, the two funds help strengthen Bend’s economy while supporting the creative and visitor experiences that define our town.

For a complete list of past grantees, visit the BCTF website at culture.visitbend.com and the BSF website at sustainability.visitbend.com.

2026 BCTF Grantees, Projects and Amounts

Grantee

Project

Amount

1988 Entertainment LLC Volcanic Theatre Next Phase Outreach $20,000
Art Sprouts, Inc. (Kolovita) Ukrainian Future-Heritage Arts Series $10,000
BendFilm, Inc. Bend Film Festival $29,000
High Desert Museum Tattoos of the High Desert $29,000
Parallel 44 Presents Concert Series $17,000
Lay It Out Events Bend Fall Festival $20,000
OUT Central Oregon Winter PrideFest $19,000
Oxford Hotel Jazz at the Oxford $12,000
Pattie Gonia Productions + Outdoorist Oath Bend Drag Spectacular $15,000
Paula Dreyer Piano Flow Live $9,000
TEDxBend TEDxBend $16,000
The Greenhouse Cabaret 2026–27 Season $22,000
Tower Theatre Foundation Live at the Tower $29,000
American Impressionist Society National Juried Exhibition $4,000
Backstitch, Inc. Mapping Access Research $7,500
Ballet Bend Debut Season $8,000
Bend Comedy and Arts Foundation Bend Comedy Festival $6,000
Ghost of Brian Craig, LLC Song of Sunset $4,500
High Desert Chamber Music Concert Series Marketing $5,000
High Desert Fire Artists Audience Development Research $5,000
High Desert Food & Farm Alliance Food & Farm Fest $6,500
Oregon State University – Cascades PRAx Concert Series $6,500

About Visit Bend:
Visit Bend is a non-membership, nonprofit organization dedicated to supporting and enhancing the visitor experience while stewarding a vibrant and sustainable community in Bend, Oregon. We serve as a leading source of information on Bend’s lodging, dining, outdoor recreation, arts and culture and vacation planning.

About the Bend Cultural Tourism Fund:
The Bend Cultural Tourism Fund reinvests a portion of visitor-generated lodging tax revenue into marketing and research for arts and cultural activities that attract visitors and strengthen Bend’s creative economy. Established in 2015, the fund supports projects that enhance Bend as a year-round destination for arts and culture.

visitbend.comculture.visitbend.com

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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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