Social media marketing is key to a modern-day business. It is a platform of advertising that people have twenty-four-hour access to, and it’s even easier to access as its online. Not only this, but it’s also a sole part of the research that people do.
Your Online Brand Identity
Your brand identity online may as well be treated as the sole way to promote your business- as in many people’s cases, it can be. Which means it needs to be updated and upheld for the speed in which it is accessed – and when running a business, there are already far too many things for one person to keep track of, so many companies hire a social media management team, such as Blurt, to help them with this.
Keeping your brand’s online status healthy is what helps keep the brand identity great. So what are some other upsides to advertising overtly in this way?
Social Media Marketing Upsides
- Contact with customers. Your social media will be laden with comments and reviews, people saying good and bad as they see fit. It’s good to interact with these customers- if they left a bad review, ask why, and act on it. People are more likely to trust a brand that is customer central and cares about the product too. If they left a good review, say thank you- it helps people know that they are cared for even after their purchase. You can even run challenges to interact with past customers, and keep your bond strong!
- These little nuggets of gold are not to be overlooked- they help your brand spread, and help people trackback to your account. This could mean someone wearing one of your specially crafted jumpers can advertise your brand in a post about hiking by simply wearing it in the photo.
- This leads on to our next point, which is influencers. Sites like Instagram and YouTube are laden with people of every age who reach thousands every day. So if someone takes an interest, jump on it. This is also a great way for people to get hold of special deals and discount codes- people are more likely to follow what they know and trust, so influencer platforms are a way to go.
- You can jump on trends! Creating a social media account for your business is used to create as many different outlets as possible- but creating a personality for your brand is one of the unavoidable ones. See a meme that’s trending lately? Get on a photo editing software and change it a little, so it relates to your business! It’s a good, fast way to get clicks as people are wondering what they’re missing. Nosiness is in human nature- and you can use it to your advantage!
Is Social Media Management the Solution?
So, that’s a brief overview of how social media management can aid your businesses scope of customers and help you get revenue. People are always looking for new things, and with a social media account, your business might be just what they’re looking for.
