What to Include in a Retail Business Plan?


Getting ready to start a new business venture is an exciting time. But before you open the doors, make sure you have a plan for the retail store. While you might feel like you have everything organized in your mind, every good businessperson needs to write their ideas down and create a detailed plan. Sticking with this plan for your physical store is equally important.

If you are not sure what to include in the business plan, below are the main concepts.

Define the Scope of Your Business

First, write down what products or services your store is going to offer customers. If you have several ideas in mind, focus on the one most likely to succeed, and you can implement the others later.

Find a service or product that you feel will sell well, based on predictions. It could be quick service (as in a fast food), novelty, durable items, or another niche.

Know Your Customers

Who are you going to sell your products to? Thinks in terms of demographics, age groups, single people, parents with small children, etc.

Find ways to attract them to your store too. What would make your target audience comfortable when visiting your store, and what marketing strategies would work best with them?

For instance, older folks might appreciate traditional ads and flyers. Meanwhile, people in their 20s or 30s would be more comfortable with digital marketing.

What does Your Store Look Like?

If you recently bought a place for your new business location, have an honest look at it and see how you can turn it into something more impressive. Start with the roof, as you don’t want a downpour to ruin the whole interior and your merchandise. Get the project done right when you visit Next Wave Roofing’s official website.

Also, make sure the store is freshly painted, both inside and outside. Your products’ displays should look modern and impeccably clean. If you’re selling toys, avoid glass shelves and sharp edges that could be dangerous around kids.

Know Your Competition

Unless you have a concept boutique with exclusive handmade products, there’s bound to be some competition for your brick-and-mortar store. Ideally, it’s not on the same street as your store, as that’s never good for business.

Research the whole neighborhood and scrutinize your competitors. See how they deal with specific problems, what they offer, and how they promote themselves. Try to come up with something new to attract some of their customers to your location.

Recruiting Tips

Once you have a clear business philosophy in mind, it’s time to think about building a team. Look for people who embrace your ideas and vision, rather than those who seem skeptical yet want the job because they need the money.

That doesn’t mean you should reject people who would challenge your ideas; instead, make sure they have a positive attitude. Try to surround yourself with creative people who can problem-solve effectively.

Finalizing Your Retail Business Plan

Once you have everything on paper, it’s time to launch the store. If you need to attract investors, a carefully written plan will be a powerful document to help you do so.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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