Why your business needs to be on social media


Have you ever noticed just how many businesses or brands have started making use of social media for marketing purposes? Are you thinking about marketing your own business or brand on social media but have no idea what benefits you might get from it?

These days, businesses both big and small have started making use of social media as a way to reach much larger, and even global audiences. The most popular social media platforms today have hundreds of millions of users if not even billions. When it comes to social media, it happens to be one of the best platforms for businesses to market themselves because of free advertising.

Social media marketing is a game-changer in marketing because social media is so popular worldwide. Businesses that don’t make use of social media for marketing are missing out on an incredible opportunity for more sales and leads. If you are curious about social media for marketing or want to start using social media for your business, here is everything you need to know.

Create brand awareness

These days, the world is moving into a more digital era. This means that more and more people are spending time online or looking at their phones. One of the biggest reasons for this is social media. Social media is one of the biggest communication networks around and is an incredible way to reach hundreds of millions of people.

Businesses have to think about their brand identity and find a way to portray this to their audiences, and one of the best ways for them to do this is through social media. The use of social media in marketing allows you to have almost instant feedback and adjust the content to the liking of the audience. Many services focus on advertising, such as SEM Wizard, which is great to use for increasing brand awareness. Your branding on social media can be used to tell a story, and this is great because it allows people to become more invested in your brand.

Learn about the competition

With social media platforms having users in the billions, there is no doubt that you will run into some competition. You should never think of this as negative competition though. These days, businesses that are both big and small are making use of the platforms for brands such as McDonald’s, Coca-Cola, and even Toyota. While these are some big brands, you might also find that you have some competition from small businesses.

This competition is great. They are not necessarily taking away from your audience but you can learn a lot from them. When looking at your competition you can discover what kind of content works best or even take some inspiration from what they have posted. However, don’t just copy what someone else has done, as this will never fare well in your favor.

Drives traffic

By far, one of the best reasons to make use of social media marketing as a business is that it can drive much more traffic to your website. Social media makes it that much easier for people to not only discover you but also have access to your website. On various platforms such as Twitter, TikTok, and Instagram, you can include the link to your website in both your posts and in your bio.

People don’t like having to go look for websites and this is the best way to take out that unnecessary step.

Get to know your audience

Last but not least, an incredible benefit that businesses can get from marketing themselves on social media is that they can learn more about their audience and get to know their audience better. This may seem a little silly, but as a business, you want to know exactly what it is that your audience likes and dislikes to create content that they will be most likely to engage with.

Not only does it mean that you can specify your content, but it also means that you can engage with them more personally and come across as more personable. By engaging with your followers, you no longer come across as a business but rather a person. This kind of relationship can create customer loyalty and even grow your brand awareness.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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