Social media couldn’t be further from a passing fancy, and it’s been a long time since it was seen simply as entertainment. People across the globe, both in rural and urban areas, people of all ages, people of all professions and with different backgrounds, different education and culture – everyone seems to be on social media.
This means that it’s very likely that your target customers open their profiles every single day. The trick is to find them.
Growing Opportunities
Opportunities for gaining visibility and attracting new leads through social media grow constantly. Apart from using the platforms with the largest number of users, you should also take advantage of newer ones like TikTok, which aren’t as flooded with ads as the older networks, yet. With over 900 million users, hiring a TikTok agency can help you create a good strategy to reach a new audience, which can make a huge difference in your sales.
Moreover, through various great targeting options TikTok, Facebook, and other social media ads can reach people with profiles closest to your ideal customer. And yet they are fairly inexpensive. The targeting options used by them include language, geography, demographic info, online behaviors, and so on.
Broader Reach and Stronger Connection with Your Audience
A good social media marketing strategy can attract traffic to your website. It can improve your website’s search rankings for keywords other than your brand, and even improve your positioning. Additionally, your profiles give your brand personality and humanize it. By offering your customers a sneak peek into the story behind your brand, you will connect with them at a much deeper level than through other channels. This in turn may lead to loyalty and a higher sales conversion rate.
There are two ways to use social media platforms for advertising: paid ads and organic reach. Paid social helps you reach customers that aren’t likely to find you, and going around the algorithms is obviously incredibly useful. But simply reaching an audience isn’t your true objective. Technically it’s not impossible to take care of paid ads yourself. However, to prepare a truly successful social media campaign, it’s better to find a knowledgeable Facebook or TikTok agency, that will be able to prepare and test strategies, and help you take advantage of the many opportunities offered by social media platforms.
Organic reach, on the other hand, is free, and it relies mostly on the relationship you build with your audience and leads. Creating engaging social media posts comes with its own set of benefits such as shares, referrals, satisfied customers, reviews, customer retention – all of which translates to increased sales.
Probably, the best approach may be a combination of paid and organic reach. Paid ads will help you reach a wider audience and attract new people, while good and engaging social media profiles will keep them on your profile, attract traffic on your website, keep people interested and engaged and create leads. Most importantly, it will give your customers and potential customers an incentive to keep coming back.
Increased Visibility
Many people nowadays conduct research online before making a decision on the products they are going to invest in or the services they are going to use. And while many may search on Google, those that haven’t learned about brands through social media will expect to find it there. If potential customers don’t find you on social media, they may lose interest and trust in your brand. A similar thing may happen if your social media profiles aren’t active.
Conversely, if they find your social media profile, and it’s active, informative and engaging, potential customers will learn more about you and may give you a chance. Social media is the perfect way for businesses to stay connected to their clients and customers at a more personal level and gain more visibility.
They give you the opportunity to build an image of a reputable, trustworthy business that cares for its customers. With people constantly checking up their social media, in a way your profile will allow you to present your products or your services differently, and help your followers better understand your brand, and what you have to offer them.
In a Nutshell
With all this in mind, not utilizing social media to seek a wider audience, and engage with your leads is a missed opportunity.
Creating profiles with good and engaging content across all social media platforms, including the newer ones that are still growing, gives people a reason to keep coming back. Most importantly, it can create a loyal audience, leads and customers. So, investing in social media may have a big impact on your sales and, ultimately, on your ROI.
